Effective Colours For Direct Mail

RobSp's picture
When you next look at a Direct Mail piece, why not stop for a second to look at the colour? Most of us are so immune to colour on a surface level that we don’t even realise how it affects our mood or behaviour. Therefore, knowledge of the correlations between colour and human behaviour are an incredibly useful way of engaging people with marketing without appearing invasive. Inventive use of colour can help brand identity, memory assistance and involvement with advertisements and marketing materials.
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http://www.centralmailing.co.uk/blog/effective-colours-direct-mail/
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