ecgstudio business process consultants | how we work our magic

1 ecgstudie campaign brief objectives and alignment o where from / where to o focus groups, project teams, interviews o gap analysis, swot assessments methodology overview We apply a structured. yet flexible approach to all projects which ensures a well positioned result 2 methodology This chart shows the general phases to expect campaign audience engagement and experience o audience personas o information architecture o taxonomy O user joumeys eog studio consultants dlient involvement 3 7 optimize campaign audience adoption O strategy visualizations O stakeholder comms o insights & analytics reporting o change management o training/workshop o development campaign deliverables requirements and approach o methodologies and frameworks o drivers / value sets O success definition o collateral type o access and distribution requirements 4 design campaign roadmap. sow, project plan O strategy360 o process360 o documentation / process library 6 deliver campaign sole supplier or integrated team member o outcome-orlented business strategy. process, system product, software, workflow and governance model requirements launch campaign implement, refine and socialize o gather, review and elicit requirements o facilitate storming (dscovery) sessions © 2011-12 ecgstudio.com | all rights reserved. designed ecgstudio 1 ecgstudie campaign brief objectives and alignment o where from / where to o focus groups, project teams, interviews o gap analysis, swot assessments methodology overview We apply a structured. yet flexible approach to all projects which ensures a well positioned result 2 methodology This chart shows the general phases to expect campaign audience engagement and experience o audience personas o information architecture o taxonomy O user joumeys eog studio consultants dlient involvement 3 7 optimize campaign audience adoption O strategy visualizations O stakeholder comms o insights & analytics reporting o change management o training/workshop o development campaign deliverables requirements and approach o methodologies and frameworks o drivers / value sets O success definition o collateral type o access and distribution requirements 4 design campaign roadmap. sow, project plan O strategy360 o process360 o documentation / process library 6 deliver campaign sole supplier or integrated team member o outcome-orlented business strategy. process, system product, software, workflow and governance model requirements launch campaign implement, refine and socialize o gather, review and elicit requirements o facilitate storming (dscovery) sessions © 2011-12 ecgstudio.com | all rights reserved. designed ecgstudio