The Dynamic Digital Marketing Landscape

THE DYNAMIC DIGITAL MARKETING LANDSCAPE The digital marketing landscape is dynamic. At ZOG Digital, we understand how to turn your investment into revenue and can help you connect with more customers by reaching them at the moment of interest. TECHNOLOGY SEO PAID DESIGN & DEV. facebook SOCIAL SEARCH ENGINE OPTIMIZATION SOCIAL MEDIA OPTIMIZATION PAID ADVERTISING DESIGN & DEVELOPMENT DATA TECHNOLOGY HIGHLY TARGETED & ROI-DRIVEN CONNECTIONS PROVEN SEO PROCESS FOR RESULTS THE FASTEST GROWING AREA OF ENGAGE AND CONVERT YOUR STREAMLINING DIGITAL MARKETING ONLINE INFLUENCE TARGET AUDIENCES PERFORMANCE Search engine optimization is the foundation of any digital Social media makes up 27% of all Paid Advertising creates Design & Development across Data is the crux of marketing. Establish a solid, strategic marketing strategy. Proper SEO time spent online. That number is continuously increasing and immediate visibility and qualified desktop and mobile devices gathers data and increases execution ensures businesses foundation that provides insight to proceed accordingly. traffic, increasing engagement stand out among the masses by altering consumer behavior. People can now share and and conversions. conversions. way of qualified website traffic and increased visibility. The engage anywhere, any time. majority of users never click past the first page of search results - make sure you're there. Reach potential customers at their moment of interest and increase visibility, traffic and sales. Google SEARCH ENGINE OPTIMIZATION Video Optimization Link Building Reputation Management Local SEO 4 On-Page SEO 4 For most brands, search is a chance Local optimization - consisting of Link building supports on-page SEO strategy by way of outreach to industry-focused websites and As the foundation for website SEO, Videos can tower over the on-page SEO efforts establish the groundwork by focusing first on internal site features - architecture, to make a first impression - make on-page SEO, geo-targeting and competition in search results with the sure it's helping rather than hurting. Build links, optimize content and directory syndication - builds up correct optimization. Keyword business by helping customers find what they're looking for in that directories. Using our proprietary approach TRACE (Transparent specific titles, tags and descriptions, along with syndication, will increase visibility and social media monitor brand reputation across linking, titles, content and more. Google, Yahoo, Bing. Wikipedia and moment of interest. Local SEO turns Relevant Authoritative Credible Business Profiles. online traffic into offline sales. Efficient) and engage in a credible engagement. and ethical method when building links. Critical to all SEO programs, link building boosts Page Rank and keyword terms in search engine results. O SOCIAL MEDIA OPTIMIZATION YouTube 5 Twitter (1 6 Facebook Google- Pinterest Tumblr 4 Google+ tumblr. 3 Optimized posts, social outreach and authorship optimization create search and social Micro-blog content development and social outreach engages niche audiences and allowa for brand creativity. SUccess. facebook. Pinterest twitter You Tube Increase newsfeed visibility and boost search rankings with content strategy, optimization & creation, audience targeting and engagement on the world's largest social network. Image SEO, Pin and Board development establishes new purchase consideration and sales referral traffic. Trend monitoring, comment marketing. social outreach and promotion propels social voice on this micro-blogging channel. Video Optimization and syndication increases consumer engagement, views and referral traffic. O PAID ADVERTISING FACEBOOK ADS With over one billion users, Facebook presents the opportunity to reacha broad audience through comprehensive advertising and extensive targeting. Our custom approach, management and expertise deliver true social 3 Aer Tickets Bigl PAY-PER-CLICK (PPC) MANAGEMENT RETARGETING AFFILIATE MARKETING DISPLAY ADS A form of search advertising. Pay-Per-Click (PPC) reaches consumers when it matters most - and leads them to the purchase path. Active PPC management results in increased traffic and ROI. Publisher management grows and nurtures partner relationships by way of With a heavy focus on maximizing spend efficiency and streamlining results, paid management balances talent and technology to ensure the best approach. Stay in front of the consumer with retargeting. This type of advertising maximizes ROI by minimizing website or shopping cart abandonment. Images can make a big impact. Display ads increase brand visibility by way of strategic targeting and optimization. incentives and exclusive promotions to impact ROI. O DESIGN AND DEVELOPMENT FACEBOOK APPS Intuitive design inspired by Facebook developers, including offers, incentives and custom LANDING PAGES applications. Creating unique DISPLAY ADS WEBSITES & MICROSITES pages with Build and Your website is the center of your brand's precise content strategically optimize display online presence. Microsites can help promote and increased and generate unique content and engagement around specific products and services. call-to-action supports paid WIDGETS 200 11.00 PM ads to reach the Create custom right audience. advertising QR CODES applications to engage campaigns through targeted QR Codes are an efficient way to track sales and mobile engagement through print advertising. your customers, obtain 80% tracking, sales search rank and drive and engagement. traffic to your site. INFOGRAPHICS Create custom content and graphic support MOBILE for social media engagement and expanded link building campaigns. of the world's population has a mobile phone. 80% of the world's population has a mobile phone. It's more important than ever to ensure your brand can be found anytime, anywhere. www.mobilemarketingmagazine.co.uk O DATA TECHNOLOGY SOCIAL MEDIA OPTIMIZATION Streamline social network data, monitor and analyze the engagement and visibility metrics on Facebook, SEARCH & SOCIAL ROI Twitter, Pinterest, YouTube, Vimeo, Googlet, Instagram, blogs, Manage data across search engines and social networks by focusing on metrics such as traffic, position, engagement and reach Understanding consumer behavior and more. and trends increases marketing effectiveness. PAID ADYERTISING ROI is paramount in advertising. Monitoring and improving campaigns takes revenue potential SEARCH ENGINE OPTIMIZATION to another dimension. Track PPC ad position, Facebook Marketing, clicks, conversions and total impressions Tracking the SEO data that influences visibility provides discernment necessary for improvement. This includes top performing SEO keywords, social to make your investments more efficient. signals, pages, links, conversions, ranking position and goals. OUR SOLUTIONS ZD OUR TECHNOLOGY Our data management technology, S, accelerates digital marketing performance, turning data into ABOUT ZOG DIGITAL Optimized connections through Search Engine Optimization, Social Media, Paid Advertising and Design & Development. For over 15 years we've helped more than 50 Fortune 500 companies achieve their goals and built the largest independent digital agency in the world. Our passion for digital led us to do it again. insight and ROL ZOGDigital www.zogdigital.com | blog.zogdigital.com facebook You Tube 2.