Drowning in Data: can businesses stay afloat in a sea of social media?

Where Location Starts the Conversation
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gradient 20 earshot Where Location Starts the Conversation DROWNING IN DATA Can businesses stay afloat in a sea of social media? Traditional social media platforms are evolving to stay relevant and new ones are cropping up at a rapid pace. The amount of content created is overwhelming. f 347,000 510,000 tweets Facebook EVERY MINUTE, THERE ARE... comments You Tube foursquare 2,000 1,090 5,100 48 3,600 Foursquare check-ins Instagram likes hours of video visitors on Pinterest photos shared on Instagram uploaded Businesses are experiencing a data overload. 39% of companies do not track social media responses 97% of tweets aren't seen by businesses 95% of all Facebook wall posts are not answered by brands Only 24% of all U.S. small businesses say they use social media "to engage with customers and prospects in a strategic and structured way" Only 44% of customer questions on Twitter are answered within 24 hours On average, retail brands miss 88% of on-site consumer feedback Staying on top of the massive amount of social content is like trying to drink from a fire hose. Businesses can better ride the tsunami of social mentions by filtering content by location. Using location as a filter, businesses can monitor the mentions that matter most – those from customers and prospects at or near their locations right now! Location of smartphone users are more likely to of smartphone users don't leave home without their devices 55% visit a retailer after receiving 80% location-specific alerts of mobile users are more likely to take 75% action after seeing a location- specific message of smartphone owners use their devices while in brick-and-mortar stores 78% of U.S. consumers use location-based services on their smartphones of people would like to receive an alert when near a store with items of interest 74% 86% What does this mean for businesses? Higher conversion rates Greater transaction size Stronger brand affinity Increased Revenue Learn more about leveraging the power of location at earshotinc.com View sources for the above data: http://bit.ly/evzsources