Driving National Campaigns to the Local Level

REACHING THE LOCAL MARKET WITH Driving National Campaigns to the Local Level: TARGETED CAMPAIGNS PRESENTS NATIONAL BRANDS WITH SEVERAL CHALLENGES. LEARN ABOUT THE FOUR PRIMARY ROADBL0CKS BETWEEN YOUR ALL SIGNS POINT TO LOCAL MARKETING AUTOMATION BRAND AND THE LOCAL MARKET AND HOW AUTOMATION CAN PROVIDE A QUICK AND EFFECTIVE ROUTE THROUGH THEM. ROADBLOCK ROADBLOCK 59% of brands belleve local About 25% of soclal NATIONAL STRATEGY DOES NOT SCALE marketing is critical to enhancing profitability and growth, yet only 7% of marketers say they have effective campaigns & measures that activate local consumers. and mobile users are LACK OF RESELLER & CUSTOMER DATA dissatisfied because of incorrect business Information. American businesses lose $0 billion annually due to localization problems. Just 6% of marketers say they team up with IT to collect company-wide information. Alternate Route Alternate Route Automation technology provides the ability to execute in Automation allows for sharing of relevant, local information between brand, affiliate, & partners. thousands of markets. BY 2015, COMPANIES WHO FOCUS ON INTEGRATED Alternate Route PROCESSES FOR LOCAL Alternate Route Automation provides MARKETING ENABLEMENT Automation ensures that aggregated cross-platform analytics and metrics across multiple markets. marketing campaigns are on brand and on strategy when executed directly into local markets. WILL INCREASE REVENUE BY 15 TO 20 PERCENT. 5 Nearly 40% of marketers cite tracking and metrics as one of their top three marketing challenges in 2012.4 87% of national brands are not well represented on their local marketing partners' (affiliates') websites. 37% of marketers of leading brands say their measuring practices are ad hoc. ROADBLOCK ROADBLOCK INABILITY TO MEASURE ROI Only 4% of national brands rank affiliates as excellent marketers. POORLY EXECUTED LOCAL CAMPAIGNS Balihoo Sources: 1 Brand Automation for Local Activation, CMO Council, 2013; 2 TMP/15 Miles ; 3 Online Co-op Advertising, Borrell & Associates, 2012; 4 National Brand Use of Local Marketing and ROI Metrics, Balihoo, 2012;5 Top 10 Marketing Processes for 2012, Gartner, 2012. Local Marketing. Automated. UTOMATION LOCAL MARK REACHING THE LOCAL MARKET WITH Driving National Campaigns to the Local Level: TARGETED CAMPAIGNS PRESENTS NATIONAL BRANDS WITH SEVERAL CHALLENGES. LEARN ABOUT THE FOUR PRIMARY ROADBL0CKS BETWEEN YOUR ALL SIGNS POINT TO LOCAL MARKETING AUTOMATION BRAND AND THE LOCAL MARKET AND HOW AUTOMATION CAN PROVIDE A QUICK AND EFFECTIVE ROUTE THROUGH THEM. ROADBLOCK ROADBLOCK 59% of brands belleve local About 25% of soclal NATIONAL STRATEGY DOES NOT SCALE marketing is critical to enhancing profitability and growth, yet only 7% of marketers say they have effective campaigns & measures that activate local consumers. and mobile users are LACK OF RESELLER & CUSTOMER DATA dissatisfied because of incorrect business Information. American businesses lose $0 billion annually due to localization problems. Just 6% of marketers say they team up with IT to collect company-wide information. Alternate Route Alternate Route Automation technology provides the ability to execute in Automation allows for sharing of relevant, local information between brand, affiliate, & partners. thousands of markets. BY 2015, COMPANIES WHO FOCUS ON INTEGRATED Alternate Route PROCESSES FOR LOCAL Alternate Route Automation provides MARKETING ENABLEMENT Automation ensures that aggregated cross-platform analytics and metrics across multiple markets. marketing campaigns are on brand and on strategy when executed directly into local markets. WILL INCREASE REVENUE BY 15 TO 20 PERCENT. 5 Nearly 40% of marketers cite tracking and metrics as one of their top three marketing challenges in 2012.4 87% of national brands are not well represented on their local marketing partners' (affiliates') websites. 37% of marketers of leading brands say their measuring practices are ad hoc. ROADBLOCK ROADBLOCK INABILITY TO MEASURE ROI Only 4% of national brands rank affiliates as excellent marketers. POORLY EXECUTED LOCAL CAMPAIGNS Balihoo Sources: 1 Brand Automation for Local Activation, CMO Council, 2013; 2 TMP/15 Miles ; 3 Online Co-op Advertising, Borrell & Associates, 2012; 4 National Brand Use of Local Marketing and ROI Metrics, Balihoo, 2012;5 Top 10 Marketing Processes for 2012, Gartner, 2012. Local Marketing. Automated. UTOMATION LOCAL MARK