Don't Need Mobile? You're Nuts

DON'T NEED MOBILE? You're Nuts. The mobile industry is euoluing Businesses and organizations alike are learning that the recent explosion of mobile is not just a fad. Our devices have become an integral part of our everyday lives and it's only just the beginning. Here are 32 stats to show you why your business should have a mobile strategy. MOBILE USAGE NEWS 2014, mobile internet usage will overtake desktop internet usage. Adults spend more time on mobile media than they do on newspapers and magazines combined. 91% 81% of U.S. cell users will have smartphones 75% of mobile users use their mobile device of adults have their mobile phone within arms reach 24/7. by 2015. for shopping. $3.4 B The global mobile market will grow from $3.4 billion in 2010, to $22 billion in 2016. $22 B SEARCH SOLD Close to a billion smartphones are forecasted to sell in 2013. 53% of American consumers use their smartphones to access search engines at least once a day. out of 5 consumers use smartphones to shop. I, I, Over 75% 79% of mobile device users of small businesses feel that mobile websites boost respond to mobile-optimized sites when making purchases. ADD TO CART customer engagement. 64% 75% Tablets are set to outsell PCs of smartphone owners are now using their mobile devices to shop online. of Americans bring their phones to the bathroom. and laptops in 2013. MOBILE ADVERTISING ADS 52% $22 billion is spent on mobile advertising in 2012, compared to only $3 billion in 2010. of smartphone users prefer receiving offers on their mobile device. 70% 2010 2012 Americans would like to receive exclusive specials right on their mobile devices. ADS Mobile ad spend has quadrupled since 2009, and it is expected to keep growing at the same pace for the next 2 years. 30% 22% of mobile coupons are of marketers are shared with at least 1 friend. using mobile coupons. 95% of text message coupons are opened within the first 5 minutes. Text marketing coupons are 10 times more likely to be shared than magazine and newspaper coupons. MOBILE SEARCH STATISTICS 52% MOBILE SEARCH QUERIES SEARCH HAVE GROWN 5 TIMES IN THE PAST TWO YEARS. 95 of mobile users use their of all local searches % devices for local search. are done from a mobile device. 9 out of 10 mobile phone searches result in a purchase or visit. 3 out of every 5 searches are conducted on a mobile device. 50% 52% 99% of travel or restaurant of adult mobile phone of smartphone owners mobile queries result in a purchase. owners use their devices use their mobile browser while in a store to get help at least once a day. with purchasing decisions. 00:05 LOADING.. of mobile browsers expect web 71% pages to load almost as quickly or faster as web pages on their desktop computers. 74 of consumers will wait 5 1% seconds for a web page to load on their mobile device before abandoning the site. SlickText.com SOURCES TM marketingland.com/library/statistics/statistics-mobile-marketing/ econsultancy.com/us/blog/7697-10-mind-blowing-mobile-infographics SMS marketing made incredibly easy. www.nielsen.com/us/en/reports/2010.html?sortbyScore=true&tag=Category%3AMobile www.aericon.com/infographic/smartphone-trends-opportunities-for-marketers-infographic/ tag.microsoft.com/community/blog/t/the_growth_of_mobile_marketing_and_tagging.aspx www.gridleyco.com/wordpress/wp-content/uploads/2012/03/POS-Goes-Digital-Evolution-of-the-In-Store-Shopping-Experience1.pdf?utm_sourc e=POS+Goes+Digital+Press+Release&utm_campaign=POS+Goes+Digital