Don't let fake reviews ruin your Christmas

DON'T LET FAKE REVIEWS RUIN YOUR CHRISTMAS! Tips for Spotting Fake Online Reviews During Christmas Like any good consumer, you do research before buying 70% 84% 67% Of Americans purchase because of several Of Americans read Purchase because of a reviews before buying online positive review positive reviews 14% trust advertising 27% trust experts 8% trust celebrities So why do we end up with so much junk? WE'RE FALLING FOR FAKE REVIEWS 11%- 14* % of companies pay for online reviews 5% The average fake review costs $5 BY 2014, 10-15% OF REVIEWS WILL BE FAKE OR PAID FOR! Here's how much we spent on Christmas gifts last year... $35,300,000,000= X 00(2 Billion) The money Americans spent on Christmas gifts could have supplied $17 in gifts to every child in the world. $5.5B- That means we wasted this much money because of fake reviews So how do I know which ones are real? Here are some Tips for spotting fake reviews... Tips M Fake reviews are often left within a short period of time of each other. M Fake reviews often focus on features, while real reviews focus on value and performance. M Even if they're real, a review written in ALL CAPS should be ignored because it was probably written by an idiot. If the review contains multiple mentions of the name and model of the product, it's probably fake. E If the review is written before the product was actually released, it's fake. Brought to you by www.yotpo.com, social reviews for eCommerce websites Sources: YOT PO. www.gartner.com www.internetretailer.com www.comscore.com www.yotpo.com www.econsultancy.com $17