Don't Leave Your Sales Team Behind When Launching New Products

Don't Leave Your Sales Team Behind when launching new products $15M is spent on marketing new products Newl New! Yet 55-80% of new product launches fail Almost ½ of B2B sales leaders report their sales teams need to do a better job introducing new products to market TALKING ABOUT a Salespeople must ADJUST their new product and SELLING a new SKILLS to SELL a product are very different new product LEARN, THEN LAUNCH – Invest in sales training before launching a new product •Understand the Market What's driving the need for the new product? •Target the Right Companies Which companies are most likely to be early adopters? •Understand the Buying Process Who are the key players, what are the decision criteria, what are the potential objections, and what are the competitive threats? SALES COACHING – one of the most effective ways to increase sales performance Identify what their sales teams doesn't know and what they need to know to sell the product Drive new product sales revenue by leveraging sales managers' knowledge Increase the probability that salespeople don't fall back and sell what they know because it's easier Learn more about successfully launching new products? Download our complimentary white paper – Don't Let Your Next Product Launch Fail DON'T LET YOUR NEXT http://goo.gl/XYSbbV PRODUCT LAUNCH FAIL SALESMOMENTUM Sources http://ir.nielsen.com/investor-relations/investor-news-and-media/press-releases/Press-Release-Details/2011/Nielsen- Revolutionizes- Way-Companies-Approach-P roduct-Innovation/default. aspx http://www.csoinsights.com/Publications/Sh op/Sales-P erfom ance-Optimization Presented by S ALE S M O MENTU M http://www.salesmomentum.com/ in © 2014 Sales Momentum