Does On Hold Messaging Really Work?

=DOES= On Hold MESSAGING REALLY WORK? On Hold Company recently participated with the On Hold Messaging Association in conducting a national survey about the value of on hold messaging. # EMPLOYEES IN EACH COMPANY SURVEYED 1,500 RESPONDENTS 76 11-75 10 Say On Hold Messages add value to 85% their business. Say On Hold messaging 24% generated revenue. 49% Have used On Hold messaging 5 years or longer. WHAT IS THE HIBHEST PERCEIVED EFFECTIVENESS FOR BUYING ON HOLD MESSAGING? Building Image & Professionalism 74% Promoting Sale of Products &Services 72% Avoiding Silence On Hold 58% HAR HAR Providing Callers with Entertainment or Info 56% Preventing Caller Hang-Ups 31% Other Reasons 3% WHAT ARE THE MOST COMMON IJSES FOR ON HOLD MESSAGING? 88% 70% PROVIDING INFO ON PRODUCTS & SERVICES GIVING CALLERS THE RIGHT IMPRESSION 47% SELL BIG TICKET ITEMS OF $500+ 24% SAY ON HOLD MESSAGING GENERATED REAL SALES FOR THEIR BUSINESS. That MEANS... IF YOU HAD 178 x $500 = $89,000 ANNUAL REVENUE MEAN NO. AVERAGE DIRECTLY FROM OF SALES COST ON HOLD MESSAGING Te DAILY CALL VOLUME THE 16% 33% 50% >200 <76 76 200 SO SINCE 57% OF ALL CALLS /3 ARE PUT ON HOLD AND OF THEM HOLD 15-60 SECS THEN ALMOST 100 x 50% x 30 = 30 CALLS CALLS PUT AVERAGE MINUTES PER ON HOLD DAY TALKING TO CUSTOMERS PER DAY WAIT TIME IN SECS ON HOLD THE ON HOLD MESSAGING ASSOCIATION IS AN INTERNATIONAL TRADE ORGANIZATION FOR AUDIO MARKETING AGENCIES. OHMA AND ITS MEMBERS ARE COMMITTED TO INCREASING AWARENESS OF ON HOLD MESSAGING AS AN EFFECTIVE MARKETING TOOL, MAINTAINING THE HIGHEST SERVICE STANDARDS, AND PROMOTING STRICT STANDARDS OF ETHICAL BUSINESS CONDUCT. OHMA AND ITS MEMBER AGENCIES CONDUCTED THE ONLINE SURVEY MARCH 26, 2012, TO APRIL 15, 2012, WITH A TOTAL OF 1,555 RESPONDENTS NATIONWIDE. THE SURVEY RESULTS WERE COMPILED AND ANALYZED BY GREYSTOKE INSIGHTS. ON HOLD COMPANY HAS BEEN IN BUSINESS SINCE 1994 AND PROVIDES ON HOLD MARKETING FOR MORE THAN 13,000 CLIENTS ACROSS NORTH AMERICA. THE COMPANY, LOCATED IN SHREVEPORT, LOUISIANA, ALSO PROVIDES DIGITAL SIGNAGE SOLUTIONS, TELEPHONE VOICE PROMPTS AND OVERHEAD OnHold MUSIC AND MESSAGING SERVICES. COM PANY 6003 FINANCIAL PLAZA, STE 101 | SHREVEPORT, LA 71129 | Www.ONHOLDCOMPANY.COM inHOISE