Do Young Adults Prefer Offline Marketing Offers to Online?

YOUNG ADULTS PREFER OFFLINE MARKETING OFFERS TO ONLINE North American consumers in the 18-34 year-old demographic prefer to learn about marketing offers via postal mail and newspapers rather than online sources such as social media platforms. FOOD PRODUCTS 23% 11% 66% CLEANING PRODUCTS 20% 14% 66% PERSONAL CARE 22% 16% 62% OVER-THE-COUNTER MEDICINE 21% 26% 53% SENSITIVE HEALTH PRODUCTS 21% 33% 46% PRESCRIPTION MEDICINE 22% 33% 45% FINANCIAL SERVICES 19% 37% 44% INSURANCE 21% 36% 43% TRAVEL 42% 23% 35% KEY Online - None - Offline - 36% 25% 20% of U.S. respondents of U.S. respondents of U.S. respondents in 2010 said infor- in 2010 said they in 2010 said a lot of mation is more trust information. online information private if sent received by mail through the mail can't be trusted, up more than online, up vs. email or online, from 19% in 2008. from 12% in 2008. up from 29% in 2008. SOURCES Baponse Magaaine: Young Adults Might Prefer Oftine Marketing. leearch Suggesta (August 2o, 2010) and Kpailon mews release Young Adulta Btrongly Prefer Omine to Oaline ources for Marketing offers, Heeareh leveals (Auguat 24. 2010) ngraphie denigned by: Firespring