Do online reviews really affect your business?

Do online reviews really affect your business? Prior to the Internet, people chose their service providers from local papers or through word of mouth. While referrals are timeless, A recent study reported that the proliferation of online review sites have yelp* s Local Google a 72% of consumers Citysearch minimized the influence of trust online reviews traditional print based media on people's buying decisions. as much as personal recommendations. Are negative reviews really so bad for your business? Accroding to NBC News'article (Sep, 2012) yelp: Lower rated Higher-rated restarants 1/3 restaurants booked fully booked only a third Berkeley Study (Oct, 2011) found that Half-star improvement makes 30-49% increase of evening sits The tyuth of the matteris hat negative reviews cost businesses lots of money. So how does this tie back to your business? As a business today, the following questions need to be asked: Are we currently monitoring our online reputation? Are we receiving notifications when bad reviews are posted? Are we replying to them? Are we seeking ways to address our customers negative experiences before it ever hits a review site? If you've got your bases covered, you're on the right track. Firstand foremost is delivering top quality service. Next is making sure that your online reputation accurately represents and conveys the right message about your brand. Finally, you want to know all that is being said about you online (good and bad). BPi Digital Branding Agency Blue Polo Interactive http://bluepolointeractive.com BluePololnteractive Do online reviews really affect your business? Prior to the Internet, people chose their service providers from local papers or through word of mouth. While referrals are timeless, A recent study reported that the proliferation of online review sites have yelp* s Local Google a 72% of consumers Citysearch minimized the influence of trust online reviews traditional print based media on people's buying decisions. as much as personal recommendations. Are negative reviews really so bad for your business? Accroding to NBC News'article (Sep, 2012) yelp: Lower rated Higher-rated restarants 1/3 restaurants booked fully booked only a third Berkeley Study (Oct, 2011) found that Half-star improvement makes 30-49% increase of evening sits The tyuth of the matteris hat negative reviews cost businesses lots of money. So how does this tie back to your business? As a business today, the following questions need to be asked: Are we currently monitoring our online reputation? Are we receiving notifications when bad reviews are posted? Are we replying to them? Are we seeking ways to address our customers negative experiences before it ever hits a review site? If you've got your bases covered, you're on the right track. Firstand foremost is delivering top quality service. Next is making sure that your online reputation accurately represents and conveys the right message about your brand. Finally, you want to know all that is being said about you online (good and bad). BPi Digital Branding Agency Blue Polo Interactive http://bluepolointeractive.com BluePololnteractive