Digital Purchase Journey

Digital Purchase Journey Movies Vital Findings XX AAA 39% 0000000000 Considered purchasing the physical version Watched it 56% 60% SAW ADS FOR 0 81% Saw the movie Physical version Digital version 85% 40% in living room 37% on a computer before purchasing on TV 42% 29% Purchased at home with others Ordeogames 41% 38% 44% Played it ALONE .... .. 69% Previously Played it Saw Ads for Physical Digital Considered buying the physical version of the game 907. Played it AТ НОME version eBook 55% Did NOT 85% Considering buying compare Planned purchase 66% PHYSICAL BOOK 30% digital retailers Read on 72% anything else Did NOT buy eReader or tablet Music .V.. Bought on computer Listened on mobile device 94% Did NOT compare Heard & 81% Planned 62% 57% 58% purchase the song Bought at home Listened away from home DIGITAL RETAILERS 63% Spent <10 minutes during purchase 81% 64% See what happens when research meets design at http://vitalfindings.com/we-do/visual-storytelling