Digital Marketing Budget Trends for 2012
Digital Marketing Budgets
Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular. together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall.
Digital marketing spend
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41% of companies state they would reduce investment on print media
64% state they will place more investment into social media efforts on their websites such as blogs and product reviews.
64% say they plan to increase budget for SEO
70% of companies say they intend to increase investment on third party social media services such as facebook
over 700,000 local businesses have active pages on facebook
20% of organizations are moving their marketing budgets to digital channels
24% of overall marketing was spent on digital marketing in 2011
17% of companies say they would increase their marketing budget for print media.
Consumer stats
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Time Consumers Spent Online Per Day
180+ minutes 35%
60-79 minutes 33%
1-60 minutes 14%
0 minutes 19%
61% of marketers will invest more in earned media in 2011
5% of marketers will invest less in earned media in 2011
# of U.S. Citizens on the FTC's "Do Not Call" List
200,000,000
164,000,000 are internet users
WHat do Citizens do on the Internet?
Check e-mail 94%
Search 87%
Product Search 78%
Get news 75%
Pass time 72%
Buy a product 66%
Social networking 61%
Search "How to" info 59%
Rate product or service 32%
20% of google searches by month are for local businesses
57% of internet users search the web everyday
46% of daily searches are for info on products or services
54% of maketers increased their inbound marketing budget in 2011
Lead Generating Tactices Below Average Cost
percentage of marketing budgets
Inbound Marketing Channel 55% Blogs 47% Social Media 39% SEO 27% PPC
Outbound Marketing Channel 36% Telemarketing 33% Direct Mail 19% Trade Shows
Ad Spending
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online ad spending in the U.S. will grow by over 20% in 2011
Projected Ad Spending
2013 $40 Billion
2015 $50 Billion
Mobile ad spending will reach over $1.1 Billion
Social Media Sites That Have Generated Customers for Comanies
Company BLog 57%
Linkedin 57%
Twitter 48%
Facebook 42%
Money Spent to Place Ads on Social Networking Sites $1.4 Billion
By 2012, money spent is expected to reach $2.5 Billion
Registered Users of Location-Aware Social Networks
*data includes subscribers to carrier-based family tracking
2009 $12.3 Milion
2010 $33.2 Million
Focus of Online Marketing Budget in 2011
% of Senior-Level Markters Worldwide
51.1% Search/Keywords
47.6% Website creation/Optimization
38.3% Converting traffic
38.3% Social media
34.8% Website personalization/Targeting
27.3% Online video
22.9% Mobile
22.5% Banner ads
14.5% Behavioral advertising
12.3% Rich media
8.7% Podcasts/webcasts
8.4% No budget
Forcasts for US Interactive Marketing 2012
17% of total adspend for 2012
Search Marketing $24,299 Million [60.3%]
Display Avertising $11,732 Million [29%]
E-mail Marketing $1,676 Million [4.16%]
Social Media $1,649 Million [4.1%]
Mobile Marketing $950 Million [2.36%]
Mobile Marketing
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Over 75% of marketers plan to include mobile in their budgets
U.S. Mobile Ad Spending, 2009-2014
Millions and % change
2009 $416.0 [30%]
2010 $743.1 [79%]
2011 $1,102.4 [48%]
2012 $1,501.3 [36%]
2013 $2,036.8 [36%]
2014 $2,549.5 [25%]
80% of major U.S. brands will be using mobile marketing in 2013
in 2013, smartphone users are predicted to reach over 60 million DIGITAL MARKETING BUDGETS Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. DIGITAL MARKETING SPEND 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as Facebook over 700,000 local businesses have active pages on facebook fb 41% 100,000 34% 64% 70% 28% of organizations are moving their marketing budget to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media 17% 24% 28% CONSUMER STATS of marketers will invest more 61% Time Consumers Spend Online Per Day in earned media in 2011 180+ Minutes 35% of marketers will invest less 60-79 Minutes 33% in earned media in 2011 5% 1-60 Minutes 14% Minutes 19% What do Citizens do on The Internet ? Check e-mail 94% Search # of U.S. Citizens on the FTC's "Do Not Call" List 87% Product research # of US Citizens 78% 300,000,000 consumer Get news 75% Pass time |72% 164,000,000 200,000,000 Buy a product are internet users 66% Social networking 61% Search "How To" info 59% Rate product or service 32% 00000 46% 00000 20% 00000 00000 00000 searches by 00000 month are 00000 for local 00000 00000 businesses 00000 00000 00000 57% of google of internet of daily 00000 00000 users 00000 search The 00000 web 00000 00000 everyday 00000 00000 0000. searches 00000 are for 00000 info on 00000 of marketers increased their inbound marketing budget products 54% in 2011 00000 or services 00000 Lead Generating Tactics Below Average Cost Percentage of marketing budgets Inbound Marketing Channel 55% 47% 39% 27% Blogs Social Media SEO PPC Outbound Marketing Channel 36% 33% 19% Telemarketing Direct Mail Trade Shows AD SPENDING Online ad spending in the U.S. will grow by over 20% in 2011 20% $40 Billion Projected Ad Spending A 2013 $50 Billion Mobile ad spending will reach over 2015 $1.1 Billion Social Media Sites That Have Generated Customers for Companies Company Blog 57% Money Spent to Place Ads in 57% LinkedIn on Social Networking Sites Twitter 48% $1.4 Billion f By 2012, money spent Facebook 42% is expected to reach Registered Users of Location-Aware Social Networks *data includes subscribers to carrier-based family tracking $2.5 Billion $12.3 Million $33,2 Million 2009 2010 Focus of online Marketing Budget in 2011 L % of Senior-Level Marketers Worldwide 51.1% 47.6% 38.3% 38.3% 34.8% 27.3% 22.9% 22.5% 14.5% 12.3% 9.7% 8.4% Podcasts/ No budget Rich webcasts Behavioral media advertising Mobile Banner ads Online video Website Converting Social personalization/ traffic media Targeting Website Search / creation / Keywords Optimization Forecast for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [ 60.3% ] Display Advertising $11,732 Million [ 29% ] E-mail Marketing $1,676 Million [4.16% ] Social Media $1,649 Million [ 4.1% ] -Mobile Marketing $950 Million [2.36% ] MOBILE MARKETING Over 75% of marketers plan to include mobile in their budgets 75% U.S. Mobile Ad Spending, 2009 - 2014 millions and % change 4 $2,549.5 [25% ] 80% of major U.S. brands will be using mobile marketing in 2013 $2,036.8 [ 36% ] $1,501.3 [36% ] $1,102.4 [48%] $743.1 [ 79% ] $416.0 [ 30%] 2009 D-6 Million Smartphone Users 2010 2011 2012 In 2013, smartphone users are predicted to reach over 2013 60 Million O0 2014 65 http://www.silicon.com/management/sales-and-marketing/2010/02/09/socialmedia-and-seo-where-youll-spend-your-marketing-budget-this-year-39745439/ http://digitalmarketingengineor.com/2011/08/rothinking-your-marketingstrategy-the-case-for-inbound-marketing/ http://www.emarketer.com/Reports/All/Emarketer 2000787 .aspx http://www.massmailsoftware.com/blog/wp-content/uploads/2011/01/forecast-2011-advertising spending1.jpg http://www.incitez.com/blog/online-marketing-budget-2011 http://tacticalmarketinglabs.com/wp-content/uploads/2011/02/Picture-7 png http://www.slideshare.net/thewoffordgroup/lorresterinteractive-marketing-projections 6S Marketing DIGITAL MARKETING BUDGETS Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. DIGITAL MARKETING SPEND 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as Facebook over 700,000 local businesses have active pages on facebook fb 41% 100,000 34% 64% 70% 28% of organizations are moving their marketing budget to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media 17% 24% 28% CONSUMER STATS of marketers will invest more 61% Time Consumers Spend Online Per Day in earned media in 2011 180+ Minutes 35% of marketers will invest less 60-79 Minutes 33% in earned media in 2011 5% 1-60 Minutes 14% Minutes 19% What do Citizens do on The Internet ? Check e-mail 94% Search # of U.S. Citizens on the FTC's "Do Not Call" List 87% Product research # of US Citizens 78% 300,000,000 consumer Get news 75% Pass time |72% 164,000,000 200,000,000 Buy a product are internet users 66% Social networking 61% Search "How To" info 59% Rate product or service 32% 00000 46% 00000 20% 00000 00000 00000 searches by 00000 month are 00000 for local 00000 00000 businesses 00000 00000 00000 57% of google of internet of daily 00000 00000 users 00000 search The 00000 web 00000 00000 everyday 00000 00000 0000. searches 00000 are for 00000 info on 00000 of marketers increased their inbound marketing budget products 54% in 2011 00000 or services 00000 Lead Generating Tactics Below Average Cost Percentage of marketing budgets Inbound Marketing Channel 55% 47% 39% 27% Blogs Social Media SEO PPC Outbound Marketing Channel 36% 33% 19% Telemarketing Direct Mail Trade Shows AD SPENDING Online ad spending in the U.S. will grow by over 20% in 2011 20% $40 Billion Projected Ad Spending A 2013 $50 Billion Mobile ad spending will reach over 2015 $1.1 Billion Social Media Sites That Have Generated Customers for Companies Company Blog 57% Money Spent to Place Ads in 57% LinkedIn on Social Networking Sites Twitter 48% $1.4 Billion f By 2012, money spent Facebook 42% is expected to reach Registered Users of Location-Aware Social Networks *data includes subscribers to carrier-based family tracking $2.5 Billion $12.3 Million $33,2 Million 2009 2010 Focus of online Marketing Budget in 2011 L % of Senior-Level Marketers Worldwide 51.1% 47.6% 38.3% 38.3% 34.8% 27.3% 22.9% 22.5% 14.5% 12.3% 9.7% 8.4% Podcasts/ No budget Rich webcasts Behavioral media advertising Mobile Banner ads Online video Website Converting Social personalization/ traffic media Targeting Website Search / creation / Keywords Optimization Forecast for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [ 60.3% ] Display Advertising $11,732 Million [ 29% ] E-mail Marketing $1,676 Million [4.16% ] Social Media $1,649 Million [ 4.1% ] -Mobile Marketing $950 Million [2.36% ] MOBILE MARKETING Over 75% of marketers plan to include mobile in their budgets 75% U.S. Mobile Ad Spending, 2009 - 2014 millions and % change 4 $2,549.5 [25% ] 80% of major U.S. brands will be using mobile marketing in 2013 $2,036.8 [ 36% ] $1,501.3 [36% ] $1,102.4 [48%] $743.1 [ 79% ] $416.0 [ 30%] 2009 D-6 Million Smartphone Users 2010 2011 2012 In 2013, smartphone users are predicted to reach over 2013 60 Million O0 2014 65 http://www.silicon.com/management/sales-and-marketing/2010/02/09/socialmedia-and-seo-where-youll-spend-your-marketing-budget-this-year-39745439/ http://digitalmarketingengineor.com/2011/08/rothinking-your-marketingstrategy-the-case-for-inbound-marketing/ http://www.emarketer.com/Reports/All/Emarketer 2000787 .aspx http://www.massmailsoftware.com/blog/wp-content/uploads/2011/01/forecast-2011-advertising spending1.jpg http://www.incitez.com/blog/online-marketing-budget-2011 http://tacticalmarketinglabs.com/wp-content/uploads/2011/02/Picture-7 png http://www.slideshare.net/thewoffordgroup/lorresterinteractive-marketing-projections 6S Marketing DIGITAL MARKETING BUDGETS Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. DIGITAL MARKETING SPEND 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as Facebook over 700,000 local businesses have active pages on facebook fb 41% 100,000 34% 64% 70% 28% of organizations are moving their marketing budget to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media 17% 24% 28% CONSUMER STATS of marketers will invest more 61% Time Consumers Spend Online Per Day in earned media in 2011 180+ Minutes 35% of marketers will invest less 60-79 Minutes 33% in earned media in 2011 5% 1-60 Minutes 14% Minutes 19% What do Citizens do on The Internet ? Check e-mail 94% Search # of U.S. Citizens on the FTC's "Do Not Call" List 87% Product research # of US Citizens 78% 300,000,000 consumer Get news 75% Pass time |72% 164,000,000 200,000,000 Buy a product are internet users 66% Social networking 61% Search "How To" info 59% Rate product or service 32% 00000 46% 00000 20% 00000 00000 00000 searches by 00000 month are 00000 for local 00000 00000 businesses 00000 00000 00000 57% of google of internet of daily 00000 00000 users 00000 search The 00000 web 00000 00000 everyday 00000 00000 0000. searches 00000 are for 00000 info on 00000 of marketers increased their inbound marketing budget products 54% in 2011 00000 or services 00000 Lead Generating Tactics Below Average Cost Percentage of marketing budgets Inbound Marketing Channel 55% 47% 39% 27% Blogs Social Media SEO PPC Outbound Marketing Channel 36% 33% 19% Telemarketing Direct Mail Trade Shows AD SPENDING Online ad spending in the U.S. will grow by over 20% in 2011 20% $40 Billion Projected Ad Spending A 2013 $50 Billion Mobile ad spending will reach over 2015 $1.1 Billion Social Media Sites That Have Generated Customers for Companies Company Blog 57% Money Spent to Place Ads in 57% LinkedIn on Social Networking Sites Twitter 48% $1.4 Billion f By 2012, money spent Facebook 42% is expected to reach Registered Users of Location-Aware Social Networks *data includes subscribers to carrier-based family tracking $2.5 Billion $12.3 Million $33,2 Million 2009 2010 Focus of online Marketing Budget in 2011 L % of Senior-Level Marketers Worldwide 51.1% 47.6% 38.3% 38.3% 34.8% 27.3% 22.9% 22.5% 14.5% 12.3% 9.7% 8.4% Podcasts/ No budget Rich webcasts Behavioral media advertising Mobile Banner ads Online video Website Converting Social personalization/ traffic media Targeting Website Search / creation / Keywords Optimization Forecast for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [ 60.3% ] Display Advertising $11,732 Million [ 29% ] E-mail Marketing $1,676 Million [4.16% ] Social Media $1,649 Million [ 4.1% ] -Mobile Marketing $950 Million [2.36% ] MOBILE MARKETING Over 75% of marketers plan to include mobile in their budgets 75% U.S. Mobile Ad Spending, 2009 - 2014 millions and % change 4 $2,549.5 [25% ] 80% of major U.S. brands will be using mobile marketing in 2013 $2,036.8 [ 36% ] $1,501.3 [36% ] $1,102.4 [48%] $743.1 [ 79% ] $416.0 [ 30%] 2009 D-6 Million Smartphone Users 2010 2011 2012 In 2013, smartphone users are predicted to reach over 2013 60 Million O0 2014 65 http://www.silicon.com/management/sales-and-marketing/2010/02/09/socialmedia-and-seo-where-youll-spend-your-marketing-budget-this-year-39745439/ http://digitalmarketingengineor.com/2011/08/rothinking-your-marketingstrategy-the-case-for-inbound-marketing/ http://www.emarketer.com/Reports/All/Emarketer 2000787 .aspx http://www.massmailsoftware.com/blog/wp-content/uploads/2011/01/forecast-2011-advertising spending1.jpg http://www.incitez.com/blog/online-marketing-budget-2011 http://tacticalmarketinglabs.com/wp-content/uploads/2011/02/Picture-7 png http://www.slideshare.net/thewoffordgroup/lorresterinteractive-marketing-projections 6S Marketing DIGITAL MARKETING BUDGETS Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. DIGITAL MARKETING SPEND 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as Facebook over 700,000 local businesses have active pages on facebook fb 41% 100,000 34% 64% 70% 28% of organizations are moving their marketing budget to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media 17% 24% 28% CONSUMER STATS of marketers will invest more 61% Time Consumers Spend Online Per Day in earned media in 2011 180+ Minutes 35% of marketers will invest less 60-79 Minutes 33% in earned media in 2011 5% 1-60 Minutes 14% Minutes 19% What do Citizens do on The Internet ? Check e-mail 94% Search # of U.S. Citizens on the FTC's "Do Not Call" List 87% Product research # of US Citizens 78% 300,000,000 consumer Get news 75% Pass time |72% 164,000,000 200,000,000 Buy a product are internet users 66% Social networking 61% Search "How To" info 59% Rate product or service 32% 00000 46% 00000 20% 00000 00000 00000 searches by 00000 month are 00000 for local 00000 00000 businesses 00000 00000 00000 57% of google of internet of daily 00000 00000 users 00000 search The 00000 web 00000 00000 everyday 00000 00000 0000. searches 00000 are for 00000 info on 00000 of marketers increased their inbound marketing budget products 54% in 2011 00000 or services 00000 Lead Generating Tactics Below Average Cost Percentage of marketing budgets Inbound Marketing Channel 55% 47% 39% 27% Blogs Social Media SEO PPC Outbound Marketing Channel 36% 33% 19% Telemarketing Direct Mail Trade Shows AD SPENDING Online ad spending in the U.S. will grow by over 20% in 2011 20% $40 Billion Projected Ad Spending A 2013 $50 Billion Mobile ad spending will reach over 2015 $1.1 Billion Social Media Sites That Have Generated Customers for Companies Company Blog 57% Money Spent to Place Ads in 57% LinkedIn on Social Networking Sites Twitter 48% $1.4 Billion f By 2012, money spent Facebook 42% is expected to reach Registered Users of Location-Aware Social Networks *data includes subscribers to carrier-based family tracking $2.5 Billion $12.3 Million $33,2 Million 2009 2010 Focus of online Marketing Budget in 2011 L % of Senior-Level Marketers Worldwide 51.1% 47.6% 38.3% 38.3% 34.8% 27.3% 22.9% 22.5% 14.5% 12.3% 9.7% 8.4% Podcasts/ No budget Rich webcasts Behavioral media advertising Mobile Banner ads Online video Website Converting Social personalization/ traffic media Targeting Website Search / creation / Keywords Optimization Forecast for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [ 60.3% ] Display Advertising $11,732 Million [ 29% ] E-mail Marketing $1,676 Million [4.16% ] Social Media $1,649 Million [ 4.1% ] -Mobile Marketing $950 Million [2.36% ] MOBILE MARKETING Over 75% of marketers plan to include mobile in their budgets 75% U.S. Mobile Ad Spending, 2009 - 2014 millions and % change 4 $2,549.5 [25% ] 80% of major U.S. brands will be using mobile marketing in 2013 $2,036.8 [ 36% ] $1,501.3 [36% ] $1,102.4 [48%] $743.1 [ 79% ] $416.0 [ 30%] 2009 D-6 Million Smartphone Users 2010 2011 2012 In 2013, smartphone users are predicted to reach over 2013 60 Million O0 2014 65 http://www.silicon.com/management/sales-and-marketing/2010/02/09/socialmedia-and-seo-where-youll-spend-your-marketing-budget-this-year-39745439/ http://digitalmarketingengineor.com/2011/08/rothinking-your-marketingstrategy-the-case-for-inbound-marketing/ http://www.emarketer.com/Reports/All/Emarketer 2000787 .aspx http://www.massmailsoftware.com/blog/wp-content/uploads/2011/01/forecast-2011-advertising spending1.jpg http://www.incitez.com/blog/online-marketing-budget-2011 http://tacticalmarketinglabs.com/wp-content/uploads/2011/02/Picture-7 png http://www.slideshare.net/thewoffordgroup/lorresterinteractive-marketing-projections 6S Marketing DIGITAL MARKETING BUDGETS Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. DIGITAL MARKETING SPEND 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as Facebook over 700,000 local businesses have active pages on facebook fb 41% 100,000 34% 64% 70% 28% of organizations are moving their marketing budget to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media 17% 24% 28% CONSUMER STATS of marketers will invest more 61% Time Consumers Spend Online Per Day in earned media in 2011 180+ Minutes 35% of marketers will invest less 60-79 Minutes 33% in earned media in 2011 5% 1-60 Minutes 14% Minutes 19% What do Citizens do on The Internet ? Check e-mail 94% Search # of U.S. Citizens on the FTC's "Do Not Call" List 87% Product research # of US Citizens 78% 300,000,000 consumer Get news 75% Pass time |72% 164,000,000 200,000,000 Buy a product are internet users 66% Social networking 61% Search "How To" info 59% Rate product or service 32% 00000 46% 00000 20% 00000 00000 00000 searches by 00000 month are 00000 for local 00000 00000 businesses 00000 00000 00000 57% of google of internet of daily 00000 00000 users 00000 search The 00000 web 00000 00000 everyday 00000 00000 0000. searches 00000 are for 00000 info on 00000 of marketers increased their inbound marketing budget products 54% in 2011 00000 or services 00000 Lead Generating Tactics Below Average Cost Percentage of marketing budgets Inbound Marketing Channel 55% 47% 39% 27% Blogs Social Media SEO PPC Outbound Marketing Channel 36% 33% 19% Telemarketing Direct Mail Trade Shows AD SPENDING Online ad spending in the U.S. will grow by over 20% in 2011 20% $40 Billion Projected Ad Spending A 2013 $50 Billion Mobile ad spending will reach over 2015 $1.1 Billion Social Media Sites That Have Generated Customers for Companies Company Blog 57% Money Spent to Place Ads in 57% LinkedIn on Social Networking Sites Twitter 48% $1.4 Billion f By 2012, money spent Facebook 42% is expected to reach Registered Users of Location-Aware Social Networks *data includes subscribers to carrier-based family tracking $2.5 Billion $12.3 Million $33,2 Million 2009 2010 Focus of online Marketing Budget in 2011 L % of Senior-Level Marketers Worldwide 51.1% 47.6% 38.3% 38.3% 34.8% 27.3% 22.9% 22.5% 14.5% 12.3% 9.7% 8.4% Podcasts/ No budget Rich webcasts Behavioral media advertising Mobile Banner ads Online video Website Converting Social personalization/ traffic media Targeting Website Search / creation / Keywords Optimization Forecast for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [ 60.3% ] Display Advertising $11,732 Million [ 29% ] E-mail Marketing $1,676 Million [4.16% ] Social Media $1,649 Million [ 4.1% ] -Mobile Marketing $950 Million [2.36% ] MOBILE MARKETING Over 75% of marketers plan to include mobile in their budgets 75% U.S. Mobile Ad Spending, 2009 - 2014 millions and % change 4 $2,549.5 [25% ] 80% of major U.S. brands will be using mobile marketing in 2013 $2,036.8 [ 36% ] $1,501.3 [36% ] $1,102.4 [48%] $743.1 [ 79% ] $416.0 [ 30%] 2009 D-6 Million Smartphone Users 2010 2011 2012 In 2013, smartphone users are predicted to reach over 2013 60 Million O0 2014 65 http://www.silicon.com/management/sales-and-marketing/2010/02/09/socialmedia-and-seo-where-youll-spend-your-marketing-budget-this-year-39745439/ http://digitalmarketingengineor.com/2011/08/rothinking-your-marketingstrategy-the-case-for-inbound-marketing/ http://www.emarketer.com/Reports/All/Emarketer 2000787 .aspx http://www.massmailsoftware.com/blog/wp-content/uploads/2011/01/forecast-2011-advertising spending1.jpg http://www.incitez.com/blog/online-marketing-budget-2011 http://tacticalmarketinglabs.com/wp-content/uploads/2011/02/Picture-7 png http://www.slideshare.net/thewoffordgroup/lorresterinteractive-marketing-projections 6S Marketing DIGITAL MARKETING BUDGETS Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. DIGITAL MARKETING SPEND 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as Facebook over 700,000 local businesses have active pages on facebook fb 41% 100,000 34% 64% 70% 28% of organizations are moving their marketing budget to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media 17% 24% 28% CONSUMER STATS of marketers will invest more 61% Time Consumers Spend Online Per Day in earned media in 2011 180+ Minutes 35% of marketers will invest less 60-79 Minutes 33% in earned media in 2011 5% 1-60 Minutes 14% Minutes 19% What do Citizens do on The Internet ? Check e-mail 94% Search # of U.S. Citizens on the FTC's "Do Not Call" List 87% Product research # of US Citizens 78% 300,000,000 consumer Get news 75% Pass time |72% 164,000,000 200,000,000 Buy a product are internet users 66% Social networking 61% Search "How To" info 59% Rate product or service 32% 00000 46% 00000 20% 00000 00000 00000 searches by 00000 month are 00000 for local 00000 00000 businesses 00000 00000 00000 57% of google of internet of daily 00000 00000 users 00000 search The 00000 web 00000 00000 everyday 00000 00000 0000. searches 00000 are for 00000 info on 00000 of marketers increased their inbound marketing budget products 54% in 2011 00000 or services 00000 Lead Generating Tactics Below Average Cost Percentage of marketing budgets Inbound Marketing Channel 55% 47% 39% 27% Blogs Social Media SEO PPC Outbound Marketing Channel 36% 33% 19% Telemarketing Direct Mail Trade Shows AD SPENDING Online ad spending in the U.S. will grow by over 20% in 2011 20% $40 Billion Projected Ad Spending A 2013 $50 Billion Mobile ad spending will reach over 2015 $1.1 Billion Social Media Sites That Have Generated Customers for Companies Company Blog 57% Money Spent to Place Ads in 57% LinkedIn on Social Networking Sites Twitter 48% $1.4 Billion f By 2012, money spent Facebook 42% is expected to reach Registered Users of Location-Aware Social Networks *data includes subscribers to carrier-based family tracking $2.5 Billion $12.3 Million $33,2 Million 2009 2010 Focus of online Marketing Budget in 2011 L % of Senior-Level Marketers Worldwide 51.1% 47.6% 38.3% 38.3% 34.8% 27.3% 22.9% 22.5% 14.5% 12.3% 9.7% 8.4% Podcasts/ No budget Rich webcasts Behavioral media advertising Mobile Banner ads Online video Website Converting Social personalization/ traffic media Targeting Website Search / creation / Keywords Optimization Forecast for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [ 60.3% ] Display Advertising $11,732 Million [ 29% ] E-mail Marketing $1,676 Million [4.16% ] Social Media $1,649 Million [ 4.1% ] -Mobile Marketing $950 Million [2.36% ] MOBILE MARKETING Over 75% of marketers plan to include mobile in their budgets 75% U.S. Mobile Ad Spending, 2009 - 2014 millions and % change 4 $2,549.5 [25% ] 80% of major U.S. brands will be using mobile marketing in 2013 $2,036.8 [ 36% ] $1,501.3 [36% ] $1,102.4 [48%] $743.1 [ 79% ] $416.0 [ 30%] 2009 D-6 Million Smartphone Users 2010 2011 2012 In 2013, smartphone users are predicted to reach over 2013 60 Million O0 2014 65 http://www.silicon.com/management/sales-and-marketing/2010/02/09/socialmedia-and-seo-where-youll-spend-your-marketing-budget-this-year-39745439/ http://digitalmarketingengineor.com/2011/08/rothinking-your-marketingstrategy-the-case-for-inbound-marketing/ http://www.emarketer.com/Reports/All/Emarketer 2000787 .aspx http://www.massmailsoftware.com/blog/wp-content/uploads/2011/01/forecast-2011-advertising spending1.jpg http://www.incitez.com/blog/online-marketing-budget-2011 http://tacticalmarketinglabs.com/wp-content/uploads/2011/02/Picture-7 png http://www.slideshare.net/thewoffordgroup/lorresterinteractive-marketing-projections 6S Marketing
Digital Marketing Budget Trends for 2012
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