Digital Marketing Budget Trends for 2012

Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, email marketing and search marketing. This shift necessitates serious re-configuring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular: together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall.
Image: 
digital-marketing--budget-trends-for-2012_50290d519201c.jpg

Category:

Publishers:

Thumb Meta Data: 
digital-marketing--budget-trends-for-2012_50290d519201c.jpg
Hash: 
f93ebd96d60b22fb03639d00e821bc6f
Reviewed: 
Source: 
http://www.6smarketing.com/infographic-digital-marketing-budget-trends-for-2012/
Infographic Type: 
Infographic
Visible on Site: 
Transcript: 
Digital Marketing Budgets Over the last few years, businesses and marketers have been seeing a tremendous shift away from traditional marketing towards interactive methods like social media, e-mail marketing and search marketing. This shift necessitates serious reconfiguring of marketing budgets. Companies are increasing their budgets for SEO and social media in particular. together, these components make up 70% of online marketing budgets, with online marketing taking up 17% of marketing budgets overall. Digital marketing spend ####################### 41% of companies state they would reduce investment on print media 64% state they will place more investment into social media efforts on their websites such as blogs and product reviews. 64% say they plan to increase budget for SEO 70% of companies say they intend to increase investment on third party social media services such as facebook over 700,000 local businesses have active pages on facebook 20% of organizations are moving their marketing budgets to digital channels 24% of overall marketing was spent on digital marketing in 2011 17% of companies say they would increase their marketing budget for print media. Consumer stats ############## Time Consumers Spent Online Per Day 180+ minutes 35% 60-79 minutes 33% 1-60 minutes 14% 0 minutes 19% 61% of marketers will invest more in earned media in 2011 5% of marketers will invest less in earned media in 2011 # of U.S. Citizens on the FTC's "Do Not Call" List 200,000,000 164,000,000 are internet users WHat do Citizens do on the Internet? Check e-mail 94% Search 87% Product Search 78% Get news 75% Pass time 72% Buy a product 66% Social networking 61% Search "How to" info 59% Rate product or service 32% 20% of google searches by month are for local businesses 57% of internet users search the web everyday 46% of daily searches are for info on products or services 54% of maketers increased their inbound marketing budget in 2011 Lead Generating Tactices Below Average Cost percentage of marketing budgets Inbound Marketing Channel 55% Blogs 47% Social Media 39% SEO 27% PPC Outbound Marketing Channel 36% Telemarketing 33% Direct Mail 19% Trade Shows Ad Spending ########### online ad spending in the U.S. will grow by over 20% in 2011 Projected Ad Spending 2013 $40 Billion 2015 $50 Billion Mobile ad spending will reach over $1.1 Billion Social Media Sites That Have Generated Customers for Comanies Company BLog 57% Linkedin 57% Twitter 48% Facebook 42% Money Spent to Place Ads on Social Networking Sites $1.4 Billion By 2012, money spent is expected to reach $2.5 Billion Registered Users of Location-Aware Social Networks *data includes subscribers to carrier-based family tracking 2009 $12.3 Milion 2010 $33.2 Million Focus of Online Marketing Budget in 2011 % of Senior-Level Markters Worldwide 51.1% Search/Keywords 47.6% Website creation/Optimization 38.3% Converting traffic 38.3% Social media 34.8% Website personalization/Targeting 27.3% Online video 22.9% Mobile 22.5% Banner ads 14.5% Behavioral advertising 12.3% Rich media 8.7% Podcasts/webcasts 8.4% No budget Forcasts for US Interactive Marketing 2012 17% of total adspend for 2012 Search Marketing $24,299 Million [60.3%] Display Avertising $11,732 Million [29%] E-mail Marketing $1,676 Million [4.16%] Social Media $1,649 Million [4.1%] Mobile Marketing $950 Million [2.36%] Mobile Marketing ################ Over 75% of marketers plan to include mobile in their budgets U.S. Mobile Ad Spending, 2009-2014 Millions and % change 2009 $416.0 [30%] 2010 $743.1 [79%] 2011 $1,102.4 [48%] 2012 $1,501.3 [36%] 2013 $2,036.8 [36%] 2014 $2,549.5 [25%] 80% of major U.S. brands will be using mobile marketing in 2013 in 2013, smartphone users are predicted to reach over 60 million