The Digital Black Consumer and Mobile Ads

The Digital Black Consumer is RECEPTIVE TO ADVERTISING on mobile devices RESEARCH ON PURCHASED PRODUCTS (04 2011) RECEPTIVENESS TO ADVERTISING % of Black mobile connected device owners who Agree (04 2011) I|62% Prior to making a purchase, Black connected device owners used their smartphone or tablet to look up product information Iam ok with advertising if it means that I can access content for free 67% researched or looked up shopping info using a search engine 64% visited a retail site/app 143% I am more likely to look at ads if they have an interesting video -58% looked up prices to compare between retailers 55% read product reviews -41% visited a shopping site/app 137% -33% looked for and downloaded a coupon Ads that offer custom information based on my location are more useful to me MOBILE DATA SERVICES USED in the last 30 days (Q4 20n) 131% TEXT MESSAGING/SMS 73%/79% / 68% / 78% ASIAN Tenjoy ads that have interactive features BLACK | 29% (79% WHITE HISPANIC I am more likely to click on ads that incorporate multimedia elements FULL-TRACK MUSIC DOWNLOADS 16%/ 18% /9N%/21% MOBILE INTERNET 58% 18% /2 S6% / 58/41% / S7% MOBILE VIDEO 20% of Black mobile users own a smartphone 24%/ 20%/ 11%/22% 30% 11% 48% PICTURE DOWNLOADS of Black connected device owners have 27%/ 30 / 19%/34% Penetration EMAIL Among Black P13+ (Q4 2011) a tablet So% / ARN /36%/ 48% nielsen .....