Design Thinking

Asthetics Design thinking is not just Making things pretty It is also not meant only Something for you creative cannot get dudes with iMacs It is a process Everything else User at center What does a founder's sticky look like? 1. Understand my users & their needs 2. Develop product/ service for those needs 3. Rule! But where does he start? Who will invest? Future Projections Competition Notice a gap in focus? Are these related to products or are they by-products? BOOM! Now you know why this approach is a critical first step Quick Definition broader lens More and inputs from more insights on the user! "Design thinking": disciplines Detailed process Ethnography (How culture affects people?) Psychology (Behaviorial patterns/ What are the basic needs Use design principles to make the product/ service more accessible and of users?) intuitive Observe List Brainstorm Context Insights solutions Design users Anthropology (How humans learn from New process / product Business (What are the competitors doing?, cost considerations, strategic fits) experience?) As a founder Observe Have empathy Understand "What" & "Why?" your users Insights Product or service that is Simple Intuitive Inclusive