Deconstructing The White Van Man

DECONSTRUCTING THE WHITE VAN MAN The real face of the UK's White Van Men & Women... There are over 2.5 Million vans on our roads in the UK, with the 'White Van Man' population co £35 billion annually to the UK economy. iting Top 5 Van colours... 2 3 4 5 72% Average age of the white van driver... Of van drivers say driving a clean van makes them a better driver! 16 - 24 3% 25 - 34 25% 35 - 44 32% 45 - 54 24% 55 - 64 14% Percentage of drivers who are non smokers... 64+ 1% 62 The White Van Man's life enjoyments.. 53% Are happiest spending quality time with loved ones. 23% Start the day with a healthy 30% breakfast. ENJOY REAL ALE 47% Enjoy the radio. Radio 2 being their top listening choice. 47% Enjoy watching TV. Films and documentaries being their top choice. The average White Van Man rates their love for their job as 8 out of 10 Essential van features Over 40% of van drivers travel fewer than 100 miles each day! White Van Men love most... 63% Say it's a must to have a Radio, CD or MP3 Player installed in their van. Say they need a SatNav installed in their 45%0 van to ensure they get to their next job fast! Say it was necessary to have power steering 40%0 on their van to assist with controling their work horse. Can't live without a USB port to connect their 79% mobile devices to. obas Supplying quality products and workwear to the construction industry. W: www.obas.com T:01772 786 000 M: [email protected] Chapel Hill Industrial Estate, Chapel Hill, Longridge, Preston, PR3 3BU