Cyber Threats to Online Shopping Cheer

Cyber Threats to Online Shopping Cheer BE ON ALERT THIS HOLIDAY SEASON Your digital brand is under a daily threat of possible breaches, hacks and spoofs. During the holiday shopping season, those threats are heightened, as more shoppers interact with your online brand. But as the potential for profits increase, so does your risk from cyber attackers, fraudsters and hackers. With so much riding on your website for holiday sales, letting your guard down could cost you. Attackers are ready for the online holiday season. Are you? Online Shopping: More than a Trend Shopping continues to evolve beyond brick and mortar. More of this year's sales will be on mobile devices, as the trend continues. 44% MOBILE PURCHASES KEEP RISING (in billions) The average American 2014 - will make 44% of their $56.67 holiday purchases online 2015 - in 2015. $74.93 2016 - $96.22 2017 - $112.28 2018 - It's all so convenient. Your customers $130.12 can read online reviews, order and 2019 - purchase your merchandise from thousands of miles away. $149,79 What could possibly go wrong? If your network isn't properly secured, EVERYTHING! Know Your Vulnerabilities Retailers lose $480,000 per hour to attacks on Cyber Monday. DNS ATTACKS Attackers prey on your potential customers, hijacking DNS requests and redirecting unsuspecting shoppers to fraudulent pages. That'll hurt your brand and bottom line. SITE OVERLOADS 88% Like an online traffic jam, when sites can't handle a high amount of traffic to their pages, it can cause sluggish websites, distract the security team, and provide the perfect opportunity to install malware. In some cases, it of consumers distrust websites that crash -perhaps with good reason. can even overwhelm the site and cause it to crash. AUTHENTICATION FRAUD The anonymity of the Internet is perfectly suited for fraudsters. Knowing whether purchase requests are legitimate or fraudulent could save your company millions. 1+ billion records containing personally identifiable information were leaked in 2014 alone. Defend Your Brand Employ purpose-built DDOS protection. Use DNS security extensions DNSSEC to protect against redirection to a bogus website. In the U.S., new cards with EMV chips are predicted to move fraud from in-person to online. Be prepared! Combining IP intelligence 40% with accurate consumer information can tell you if things look phishy. of retail locations will be EMV-compliant by the end of 2015. CARDS WITH EMV TECHNOLOGY WILL RISE THIS HOLIDAY SEASON. 120 million October 2015: December 2015: 600 million As the online shopping season quickly approaches and website breaches grab headlines, read the news; don't make it. Protect your customers and profits this holiday season. Sources: "6 Threats to Holiday Website Shopping," 2015, Neustar | "Cybercrime Dipped During Holiday Shopping Season," 2025, Dark Reading I "Holiday Shopping Scams Give Hackers Access to Your Data," 2014, CBS News I "Holiday Ecommerce Preview 2015," eMarketer | "Amazon Vows Items Ordered by Dec. 19 will Arrive for Christmas," 2014, CNET I "5 Identity Theft Facts That Will Terrify You," 2015, Credit.com | "8 FAQS about EMV credit cards," 2015, CreditCards.com neustar.