Customer Retention Marketing Programs

Customer Retention Marketing Programs (April 2012) Marketers using customer retention strategies 65% use a rewards program 85% 65% use social media of marketers use customer retention strategies 64% use 1:1 marketing Budget dedicated to customer retention strategies 281% 5% 65-80% 3% 51-65% 8% 36-50% 12% 12% 21-35% 11-20% 21% <10% 39% Amount of marketing budget marketers 2.ll ***** "I know who my most loyal customers are and I know the best way to get them to engage with my brand." Most important outcomes that customer data insights provide to improve retention marketing Understanding customer attitude and behavior 31% 25% experience Improving customer Enhancing/creating more relevant marketing messages 21% 13% Anticipating customer needs 11% 32% 29% 10% Strongly Disagree Neutral Disagree Strongly Agree Personalizing retention program rewards/offers Agree Loechner, Jack. (April 4, 2012). Research Brief: Keep 'em Comin' Back. MediaPost Blogs. Retrieved from http://www.mediapost.com/publications/artide/171497/ keep-em-comin-back.html there's more at carousel30.com