Customer Loyalty App

FAST FWD LOYALTY AND THE SMARTPHONE APP 61% of marketers believe that loyalty programme participants are their most profitable DID YOU KNOW? customers. LOYALTY SCHEMES ON AVERAGE IMPROVE COMPANY TURNOVER BY 5% AND CUSTOMER RETENTION BY 15% 54% of consumers want better personalised deals and offers. AVERAGE JOE VS SMARTPHONE SAM FACTS GOOD CUSTOMER SERVICE (34%) WAS THE SINGLE ASPECT MOST LIKELY TO ENCOURAGE PEOPLE TO SPEND MORE, FOLLOWED BY PERSONALISED REWARDS THEY FELT WERE RELEVANT TO THEM (30%) FOOD FOOD Average Joe fancies a spot of lunch. He sees this sandwich shop he hasn't tried before, looks cool so he walks in and buys a sandwich and a cup of coffee and thoroughly enjoys it. Smartphone Sam also enjoys a sandwich, sees a new store on his street and pops in for a bite at lunchtime. ONE-THIRD OF CONSUMERS FIND RETAIL LOYALTY PROGRAMS "MORE IMPORTANT" WHEN BATTLING TOUGH TIMES 234 POINTS SCAN FOR POINTS 90% OF UK ADULTS NOW USE RECESSION-BUSTING SHOPPING STRATEGIES WHEN THEY DO THEIR WEEKLY SHOPPING ALTY CARD While he is paying, he scans the QR code on the counter that enables him to download the iPhone app. He then has his first purchase Having enjoyed his meal, Joe decides to keep the loyalty card he was given. He puts it in the back of his pretty messy wallet, full of receipts and a half dozen other loyalty cards. It simply vanishes. attributed to his account and earns some loyalty points. WHERE TO FOR LUNCH? WHERE TO FOR LUNCH? 2 NEW MEMBERS! ANYWHERE At work on Monday, Joe's colleague asks if he wants to go grab some lunch together. The colleague asks where they should go. Joe, not having any real incentive shrugs and says "Anywhere". At work on Monday. Sam's colleague asks if he wants to go out for a bite at lunch. Sam, remembering the loyalty scheme, encourages his friend to come with him to the place he tried on the weekend. Introducing his friend, also earns him more points. Betty, the owner of the shop is delighted. She gets an email telling her that she has two more members to add to her database. Betty knows the lifetime value of loyal customers and smiles. Copyright Fast Fwd Multimedia Ltd 2012 Tel +44 (0) 121 224 7820 Email [email protected] www.fast-fwd.co.uk