Customer Engagement with Technolgy Trends

ScottFergusonMarketing.co.uk Customer Engagement with Technology Trends Research from the Office for National Statistics shows 38 million UK adults used the web in 2012, with more than 30 million who accessed the internet at least once a day. The Rise of Digital Trends in Business More than 800 UK companies participated in a January 2013 research report, which showed... 71% of businesses plan to increase their spending on digital marketing technology this year. 41% of UK companies are successfully winning customers through their social networking efforts. 59% of UK companies leverage their career website to relay their employer brand 44% of UK companies use social media to enhance their employer brand Social Media Trends Social media management systems and email platforms accounted for 38% of 2012 UK businesses investments. 91% of all online adults use 80% of people prefer to get coupons and promos. social media regularly! Pinterest buyers spend more money on more items than all other social media sites! 98% of people surveyed with a 85% of internet users have Facebook accounts; 49% of internet users have Twitter 58% of Facebook users have liked a brand on Facebook 32% of people prefer updates from brands in the form of short social media updates 62% of companies using Linkedin have acquired a Pinterest account said they also have a Facebook and/or Twitter customer from the network account There are over 10 million Linkedln users in the UK, as of September 2012. 32% of people prefer updates from brands in the form of short social media updates V 700 YouTube videos are shared on Twitter every minute Mobile Usage in the UK 42% of UK smartphone users say their smartphone is the most 62% of all UK mobile owners have a smartphone, according to comScore data 51% of UK smartphone users regularly use email important device for accessing the internet! 57% of UK 39% of UK brands now adults alone 42% of UK have mobile optimised websites, as of January 2013. Not surprising Own a smartphone in 2013, a 12% increase from smartphone users regularly use social networking sites 2010 Mobile video subscription is expected to hit £10.5 billion in revenue by 2014, with over 500 million subscribers. Globally, 25 million smartphone users stream 4 hours of mobile video per month. 75% of all smartphone users watch videos on their phones In 2012, internet usage of UK mobile devices was up 25% from 2010. By 2014, UK mobile internet usage is expected to overtake desktop internet. In Europe, consumer sales transactions completed on mobile devices will grow by 43% between 2012- 2015. The companies that have success with digital mobile consumers are quick to adapt new platforms (ie. tablets). Vs. These leading companies had a 25% average of mobile apps fashioned for tablets the 17% of less successful, tablet-friendly companies. These technological trends give rise to the demands for competitive marketing strategies. Any UK business can benefit by jumping on this digital bandwagon and employing SEO-enhanced options found at http://www.scottfergusonmarketing.co.uk/. Scott Ferguson Marketing offers freelance SEO and freelance digital marketing services to local businesses throughout Scotland and the UK. Keep up with the times, and let Scott Ferguson Marketing help you stay SEO-savvy! ScottFergusonMarketing.co.uk source: http://www.bizreport.com/2013/01/57-of-uk-brands-now-have-mobile-optimized-websites.html# http://digital-stats.blogspot.co.uk/2012/07/data-on-uk-smartphone-usage.html http://theundercoverrecruiter.com/infographic-worldwide-employer-branding-facts-and-stats/ http://econsultancy.com/uk/blog/62095-71-of-businesses-plan-to-spend-more-on-digital-marketing-technology-in-2013 http://www.searchblogger.co.uk/2012/10/11-must-read-online-marketing-stats-2012/ http://www.ukaop.org.uk/news/aoprevealsshiftfromcostcuttingtorevenuegrowth3986.html http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-for-generation-y-marketers/ http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx Images Sources : "Vintage UK Flag Paper Grunge" by Ohmega1982/FreeDigitalPhotos.net ScottFergusonMarketing.co.uk Customer Engagement with Technology Trends Research from the Office for National Statistics shows 38 million UK adults used the web in 2012, with more than 30 million who accessed the internet at least once a day. The Rise of Digital Trends in Business More than 800 UK companies participated in a January 2013 research report, which showed... 71% of businesses plan to increase their spending on digital marketing technology this year. 41% of UK companies are successfully winning customers through their social networking efforts. 59% of UK companies leverage their career website to relay their employer brand 44% of UK companies use social media to enhance their employer brand Social Media Trends Social media management systems and email platforms accounted for 38% of 2012 UK businesses investments. 91% of all online adults use 80% of people prefer to get coupons and promos. social media regularly! Pinterest buyers spend more money on more items than all other social media sites! 98% of people surveyed with a 85% of internet users have Facebook accounts; 49% of internet users have Twitter 58% of Facebook users have liked a brand on Facebook 32% of people prefer updates from brands in the form of short social media updates 62% of companies using Linkedin have acquired a Pinterest account said they also have a Facebook and/or Twitter customer from the network account There are over 10 million Linkedln users in the UK, as of September 2012. 32% of people prefer updates from brands in the form of short social media updates V 700 YouTube videos are shared on Twitter every minute Mobile Usage in the UK 42% of UK smartphone users say their smartphone is the most 62% of all UK mobile owners have a smartphone, according to comScore data 51% of UK smartphone users regularly use email important device for accessing the internet! 57% of UK 39% of UK brands now adults alone 42% of UK have mobile optimised websites, as of January 2013. Not surprising Own a smartphone in 2013, a 12% increase from smartphone users regularly use social networking sites 2010 Mobile video subscription is expected to hit £10.5 billion in revenue by 2014, with over 500 million subscribers. Globally, 25 million smartphone users stream 4 hours of mobile video per month. 75% of all smartphone users watch videos on their phones In 2012, internet usage of UK mobile devices was up 25% from 2010. By 2014, UK mobile internet usage is expected to overtake desktop internet. In Europe, consumer sales transactions completed on mobile devices will grow by 43% between 2012- 2015. The companies that have success with digital mobile consumers are quick to adapt new platforms (ie. tablets). Vs. These leading companies had a 25% average of mobile apps fashioned for tablets the 17% of less successful, tablet-friendly companies. These technological trends give rise to the demands for competitive marketing strategies. Any UK business can benefit by jumping on this digital bandwagon and employing SEO-enhanced options found at http://www.scottfergusonmarketing.co.uk/. Scott Ferguson Marketing offers freelance SEO and freelance digital marketing services to local businesses throughout Scotland and the UK. Keep up with the times, and let Scott Ferguson Marketing help you stay SEO-savvy! ScottFergusonMarketing.co.uk source: http://www.bizreport.com/2013/01/57-of-uk-brands-now-have-mobile-optimized-websites.html# http://digital-stats.blogspot.co.uk/2012/07/data-on-uk-smartphone-usage.html http://theundercoverrecruiter.com/infographic-worldwide-employer-branding-facts-and-stats/ http://econsultancy.com/uk/blog/62095-71-of-businesses-plan-to-spend-more-on-digital-marketing-technology-in-2013 http://www.searchblogger.co.uk/2012/10/11-must-read-online-marketing-stats-2012/ http://www.ukaop.org.uk/news/aoprevealsshiftfromcostcuttingtorevenuegrowth3986.html http://thenextweb.com/socialmedia/2012/01/21/number-crunching-the-top-51-stats-for-generation-y-marketers/ http://blog.hubspot.com/blog/tabid/6307/bid/33423/19-Reasons-You-Should-Include-Visual-Content-in-Your-Marketing-Data.aspx Images Sources : "Vintage UK Flag Paper Grunge" by Ohmega1982/FreeDigitalPhotos.net