Customer Development

5 Steps to Customer Development by @vikrambahl How do I know if my business will scale? Sell Yes, you heard me! Go and pitch. Make 40% an actual sale! All your assumptions would automatically Yes I do DO you havé such of your product users are really (extremely) disappointed if your product was no longer there be validated! users in mind?? How do I find such users? Search Here is a step by step cheat sheet that may help you in this process of searching for your product market fit. Step #1 PESB Problem What problem is the customer facing Start making PESB cards. This would help you define your Product / Value Proposition / Service Offerings. Existing Solution How doec che colve it right now Your Solution How would you solve this problem Write only those problems which are part of the "Top 10 problems" list Benefit What benefit does the customer get #2 User Smll Business Freelancers Prefers your solution Pick up a chart paper and build the user grid. Columns - All those who face these Can live with problems Rows (bands) - "Can live with problem /existing solution" and "Can't live with problem / existing solution" exicting solution You would have an inkling about who are your top three target groups. Just start with them. Don't try and put the whole universe in there Step #3 Fit Start attaching the PESB as per your current assumptions into this grid. Don't try to validate them just now, simply stick the PESBS as what you currently believe. Smll Buciness Freelancers Prefers your solution Can live with existing solution Its not a bad idea to simply concentrate on just one target group. You can itera- tively move onto others later #4 List Select your most lucrative target group. (With most PESBS in prefers your solution row) Make a list of all the people you know from your target group. chndoe If you don't know enough, look up LinkedIn or other social media apps. Call up people you know and ask them for references. Go to conferences and connect with speakers Obtain their contact details, email-ids, phone numbers, addressess. You'll need to meet them Step #5 Meet Meet your target users and validate your assumptions. Find out if the prob- lem is real and something he/she would be willing to spend time, effort and money on. Bucinecs Felancers Prefers your solution Can live with existing solution Update the grid after your meetings What you must find out is if your user would come in the 40% category. Will this user be extremely dissapointed if you product / service is not there. For feedback or comments: @vikrambahl Some awesome reads on customer development The four steps to Epiphany by Steve Blank Steve Blank's blog - http://steveblank.com/category/customer-development/ The Entrepreneur's guide to Customer Development - http://www.custdev.com/ yavvy www.yavvy.com BY NO SA No I don't Step Step s55-1234-67 [email protected] JOHN DOE 5 Steps to Customer Development by @vikrambahl How do I know if my business will scale? Sell Yes, you heard me! Go and pitch. Make 40% an actual sale! All your assumptions would automatically Yes I do DO you havé such of your product users are really (extremely) disappointed if your product was no longer there be validated! users in mind?? How do I find such users? Search Here is a step by step cheat sheet that may help you in this process of searching for your product market fit. Step #1 PESB Problem What problem is the customer facing Start making PESB cards. This would help you define your Product / Value Proposition / Service Offerings. Existing Solution How doec che colve it right now Your Solution How would you solve this problem Write only those problems which are part of the "Top 10 problems" list Benefit What benefit does the customer get #2 User Smll Business Freelancers Prefers your solution Pick up a chart paper and build the user grid. Columns - All those who face these Can live with problems Rows (bands) - "Can live with problem /existing solution" and "Can't live with problem / existing solution" exicting solution You would have an inkling about who are your top three target groups. Just start with them. Don't try and put the whole universe in there Step #3 Fit Start attaching the PESB as per your current assumptions into this grid. Don't try to validate them just now, simply stick the PESBS as what you currently believe. Smll Buciness Freelancers Prefers your solution Can live with existing solution Its not a bad idea to simply concentrate on just one target group. You can itera- tively move onto others later #4 List Select your most lucrative target group. (With most PESBS in prefers your solution row) Make a list of all the people you know from your target group. chndoe If you don't know enough, look up LinkedIn or other social media apps. Call up people you know and ask them for references. Go to conferences and connect with speakers Obtain their contact details, email-ids, phone numbers, addressess. You'll need to meet them Step #5 Meet Meet your target users and validate your assumptions. Find out if the prob- lem is real and something he/she would be willing to spend time, effort and money on. Bucinecs Felancers Prefers your solution Can live with existing solution Update the grid after your meetings What you must find out is if your user would come in the 40% category. Will this user be extremely dissapointed if you product / service is not there. For feedback or comments: @vikrambahl Some awesome reads on customer development The four steps to Epiphany by Steve Blank Steve Blank's blog - http://steveblank.com/category/customer-development/ The Entrepreneur's guide to Customer Development - http://www.custdev.com/ yavvy www.yavvy.com BY NO SA No I don't Step Step s55-1234-67 [email protected] JOHN DOE