Current State of Email Marketing

An email marketer's goal is simple: Break through the clutter in the inbox and ensure their email is noticed and read by their recipients. Achieving that goal, however, requires work. Marketers need to be aware of current email trends, industry benchmarks, and statistics to help them build a successful email campaign. According to this year's Email Marketing Metrics Report, by MailerMailer, email marketers are starting to become more sophisticated with their email campaigns. They're testing everything from sending times to subject line length to get their email noticed in the inbox. This infographic helps to visualize some of the current email marketing trends and benchmarks discovered in the Metrics Report.
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https://www.mailermailer.com/resources/metrics/index.rwp
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