CRM Failures - 70% of businesses have failing CRMs

70% of CRMS in Europe fail to meet objectives' D.B Factors behind these failings Not planning for change Not defining clear objectives Failure to align the business Poor data quality operations across sectors Poor user Not attaching buy-in measurements to the objectives No incentive for Over customisation employees to use the system of CRM Insufficient training How to address these issues Make it easy for sales and marketing to spot selling opportunities by offering data in a single view Include solutions based on refreshed, duplicate free data Make the system easy Link to unstructured data with news and to maintain social media alerts Get buy in from the whole business For more information on how Dun & Bradstreet can help you get more from your CRM system, please call 01628 492299, email [email protected] or visit www.dnb.co.uk/crm *2002 Butler Group © 2013 Dun & Bradstreet. All rights reserved