Creative Teams Live in a Reality Show

CREATIVE TEAMS LIVE IN A... Reality Show Quirky personalities. Big-time primadonna clients. Last-minute surprises. Dramatic fireworks. This is your creative team's life. Whether or not you realize it, chaotic work processes have you living in a reality show. UNTYING THE KNOT CAKE WALK Stymied by shaky starts and poor com- munication. creative teams begin and divorce projects at rates that would make even The Bachelor blush. Creative teams are busier than a bake 70% DIVA DRAMA shop on Valentine's. Unfortunately, this output costs plenty of late nights and of all projects fail Without a sturdy request management process in place, keeping up with clients' changing demands can make life hell for your team. weekends. AROUND THE WORLD 85% 68% of in-house creative of creative leaders say teams of 20 or less people do as many as 2,000 projects per year 70% In the long-distance race of big creative projects, it's easy for teams to lose sight of the big picture without the right tools and processes. that client behavior is their biggest challenge of large teams do 4,000 projects or more per year BEER 62% DUCK HUNT of creative teams are overrun on time With priorities changing regularly, your creative team members take aim at one target, only to find that they've headed 49% are overrun TRIBAL COUNCIL south the next. on budget When your survival comes down to politics THE LOSER instead of hard When spreadsheets and time-tracking tools add on extra weight, some team members resort to deception to cover up their lack of progress. 13% numbers, you know that your creative team needs to get better at gathering 24% 34% project data. say their work priorities shift daily, resulting in wasted time of people dread going to work because of office politics of team members lie to cover up failed projects, mistakes, or missed deadlines and increased stress ACTask O marketing.attask.com Get your creative team back to the real world.