The Creative Process

THE CREATIVE PROCESS Graphic design is the creative process of visual communication that combines images, words and ideas to convey a message to an audience and produce an influencing effect. ANALYSIS + DISCOVERY INITIAL RESEARCH IDENTIFY PROBLEM ASK LOTS OF QUESTIONS MINDMAP / BRAINSTORM UNDERSTAND GOALS CONCEPT DEVELOPMENT IDEATION / ILLUSTRATION SKETCHES / DIAGRAMS IDENTIFY CONSTRAINTS EXPLORE POSSIBILITIES DESIGN DEVELOPMENT SELECT APPROACH REFINE RESEARCH SELECT MATERIALS REFINE SKETCHES CREATE + OBSERVE CRITIQUE / LISTEN TO FEEDBACK IDENTIFY WHAT WORKS / WHAT DOESN'T TEST / OBSERVE CREATE MOCKUPS / PROTOTYPES FINALIZE + REFINE CONSTRUCT FINAL PRODUCT REPEAT "CREATE + OBSERVE" SECTION BACKUP FINISHED PRODUCT PRESENT FINAL PRODUCT