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The Creative Process

The Creative Process Marketing Assets The Strategic Review Communicate the general strategy and business objective/tactic to the creative director for discussion. The Creative Brief Deliver the creative brief to the Creative Director. CD will reviewed and updated with the requester if necessary The Kick-off Brief is reviewed with efficient Base Camp team members. It's typical that the kick-off yields information that warrants an adjustment to the brief. The Creative Concept 1-2 Round At this stage the creative team will iterate on the project until it's ready for the b Concepts developed by creative team usiness review. The Business Review 5 Round R1-2 Business owner will review the concept and give feedback in few rounds. R1 R2 A CLIENT A 6 Project is Approved APPROVED Project Delivered 8 Project Archived

The Creative Process

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