Creating The Perfect Trade Show Exhibit

Going to a Trade Show: Building an Exhibit for your Business Why attend a trade show? Unique environment to connect with new prospects. Trade shows provide a unique enviornment for face-to-face About 70% interaction with valued consumers and potential leads. 122%less of tradeshow attendees to buy one or to contact a lead from a tradeshow than through traditional sales calls STEP Picking Goals for Success 1. Main goals to consider: Have your team select • Obtain leads or clients • Branding • Introducing new products • Recruiting • Courting investors 35 85% of an exhibit's success lles on exceptional and assign each a staff performance on the floor of importance STEP Mapping Out Your Budget Total Cost of Event my/griup my gr up Also Consider: Booth Hotels 1 to 2 thirds .... SA myiTgroup Swag Raffle Items Staffing Opportunity Cost Food Buy or Rent? Custom Booth Rental Booth · Your logo Flexibility to adapt for a specific show Pros Your colors Your size requiremerts Not tied to colors, messaging or logos. Consider your budget and how much Cons · Costs more Limited on desion, branding and the "custom" feel space you require to properly exhibit your product. Plan for a so be used for 3-5 years Most Common 3500 sq. feet 100 sq. feet Booths can range in size STEP Maximizing Your Exhibits Impact A presentation should be elevated from the surounding Anthem area, signaling that something significant is happening Music draws attention and helps to maximize your presentation's impact When Should You Play Music? 1) 60 seconds before each scheduled showtime 2) 10 seconds before show time 3) Immediately following the presentation STEP Choosing Graphics For Your Exhibit Simple, Bold and Clear ECalifornia Select images are the most effective The shorter your headline The larger it can appear on your trade show display. www.Feature.Your.Website.Address.com STEP Drawing in a Crowd Offer easy to carry, and memorable Trade shows are the swag #3 Have your logo on the swag B2B Marketing Tool 91% Host a Raffle It triggers the rule of obligation: If you do something nice for someone, they will feel compeled to retum the favor. Hosting a presentation? Invite viewers to of attendees say trade shows impact buying decisions questions! ENationalPositions EXHIBI Pratte te arketie SIVO9