Creating An Inbound Website For 2014

CREATING AN INBOUND WEBSITE FOR 2014 "If you build it, they will come" – Field of Dreams NEWS 77* 87% Blogs 20% Social media pages Forum postings 44% Webinars TV, print or radio ads? Press releases? Today's customer no longer cares for traditional outbound channels. In fact, inbound leads costs Whitepapers 61% 61% less than outbound leads. Infographics 38% Source for stat: http://www.mediabistro.com/alltwitter/91-of-b2b-marketers-now-use-social-media-for-content-marketing-study_b44220 http://adage.com/article/news/marketers-solve-content-creation/239149/ Videos 70% the most important way to engage customers is content-led websites. Directing your customers to your web- site provides more qualified leads than outbound marketing efforts. 37% Source: The CMA from http://www.inboundmarketingagents.com/inbound-marketing-agents-blog/ bid/279437/55-Shareable-Stats-on-Content-Marketing-Trends-and-Tactics Marketing Managers WHY INBOUND WEBSITE? Personalize content Build relationships Provide relevant messaging Improve SEO rankings ELEMENTS OF A PERFECT INBOUND WEBSITE Landing page The marketer gets only O Seconds to make a compelling headline. Source: http://www.interactivemarketinginc.com/landing-pages.html Calls to Action CLICK HERE! Effective call to action can 30% increase conversions by as much as Source: http://www.addedbytes.com/articles/online-marketing/ten-ways-to-improve-your-website-conversion-rate Snackable & Premium content CASE STUDIES ' % of B2B marketers rate case studies as an effective content marketing tactic WEBINARS/ WEBCASTS 61 % of B2B marketers rate webinars or WHITE PAPERS webcasts as an effective content marketing tactic 57 % of B2B marketers rate white papers as an effective content marketing tactic Source: http://www.toprankblog.com/2012/11/100-b2b-content-marketing-statistics-for-2013 4 Site Search GO 21 % The conversion rate when The conversion rate when 3.6% people search on the site is people don't search on the site is Source: http://www.kaushik.net/avinash/kick-butt-with-internal-site-search-analytics/ 50 % to 100 % increase in conversion rates, and upto Mercado estimates 300 % increase in site-search use by implementing advanced site search solution Source: http://www.practicalecommerce.com/articles/541-Site-Search-Increases-Conversion-Rates-Average-Order-Value-And-Loyalty Lead Nurturing Companies that excel at lead nurturing generate 50 % more sales ready leads at 33 % lower cost Source: Forrester Research from http://blog.hubspot.com/blog/tabid/6307/bid/30901/ 30-Thought-Provoking-Lead-Nurturing-Stats-You-Can-t-ignore.aspx SEO best practices of users never scroll past the 75 % first page of search results. Source: A AA6/100-Ao tarketing-Stats-Charts-Graphs-Data.aspx 2010, from http://blog.hubspot.com/blog/tabid/ Social approach Social media produces almost double the marketing leads of trade shows, telemarketing, direct mail, or PPC Source: HubSpot, http://blog.hubspot.com/marketing/18-fresh-stats-about-social-media-marketing Responsive Design By 2015, the number of people who access the net through mobile devices would be more than those who access the Internet through desktops. 50% Tablet users spend % more than PC users 48 of users view a mobile-unready website as an indication of the business % simply not caring Source: http://blog.marginmedia.com.au/Our-Blog/bid/87385/10-Mobile-Web-Design-Statistics-All-Marketers-Should-Know-About Blogging 9. 92 % of companies who blogged multiple times a day acquired a customer through their blog Source: HubSpot State of Inbound Marketing, 2012, http://www.hubspot.com/marketing-statistics B2b companies that maintain blogs generate, on average, 67 % more leads per month than non-blogging firms. Source: War of Words: Myth-Busting Social Media, SEO & Content Marketing, from http://socialmediatoday.com/tompick/1647801/ 101-vital-social-media-and-digital-marketing-statistics-rest-2013 ISuyati References Extending IT Profitably http://www.hubspot.com/inbound-marketing http://blog.hubspot.com/marketing/steps-build-inbound-website-var http://go.ektron.com/inbound-website-part-1 http://cdn2.hubspot.net/hub/182650/file-386729811-pdf/docs/EKTRON_Inbound_Website_eBook_part1v2.pdf http://blog.hubspot.com/marketing/steps-build-inbound-website-var http://cdn2.hubspot.net/hub/182650/file-236465849-pdf/EKTRON_Ebook_inboundwebsite_part2.pdf http://cdn2.hubspot.net/hub/182650/file-386729811-pdf/docs/EKTRON_Inbound_Website_eBook_part1v2.pdf http://cdn2.hubspot.net/hub/182650/file-236465849-pdf/EKTRON_Ebook_inboundwebsite_part2.pdf http://www.fastcompany.com/1809535/tablet-users-spend-50-more-purchase-smartphone-owners http://blog.hubspot.com/blog/tabid/6307/bid/31555/Inbound-Leads-Cost-61-Less-Than-Outbound-New-Data.aspx http://blog.kissmetrics.com/content-marketing-2014/ For a complete list of sources, please email : [email protected] 08