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Creating a Culture of Quality

Creating a Culture of GQuality Four Actions to Help Employees "Live" Quality and Unlock New Sources of Value Current market trends offer a unique opportunity to leverage superior quality as a competitive advantage. Customers have raised their expectations of product and service quality. AVERAGE RATING 3,824 LIKES Social media and online review forums have made it easier for customers to expose and broadcast quality issues-both good and bad. GOOD! To capture this advantage, Quality leaders must rebuild the underlying culture so their organizations live and breathe quality values. Traditional tools, like Quality Management Systems, help employees follow procedures but do not motivate them to go above and beyond... .and as production budgets become leaner, employees are tempted to tradeoff quality to meet productivity expectations. What companies need is a true Culture of Quality, defined by four characteristics: Employees HEAR others talk about quality. Employees TRANSFER quality values from peer to peer. CULTURE OF QUALITY Employees SEE others take Employees FEEL quality all around them. quality-focused actions, Creating this kind of environment can be challenging... 60% of surveyed employees work in an environment with a weak quality culture. ..but the payoff is huge. Companies with a strong Culture of Quality make: 46% For every 5,000 employees, improving culture can save up to fewer overallI mistakes $67 million fewer customer- 75% facing product mistakes in employee productivity. Four key elements have the greatest impact on creating a Culture of Quality. 1. Leadership Emphas is: Make 3. Peer Involvement: Demonstrate peer sure managers "walk the talk" prioritization of quality. on quality. 2. Message Credibility: Deliver clear and 4. Employee Ownership: Empower employees to make quality decisions. relevant quality messages. Learn more about building a Culture of Quality and calculate your own Culture of Quality Index Score at www.cebglobal.com/cultureofquality. m CEB WHAT THE BEST COMPANIES DO

Creating a Culture of Quality

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Current market trends offer a unique opportunity to leverage superior quality as a competitive advantage. This infographic covers four actions to help employees "live" quality and unlock new sources of value.

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CEB Global

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Business
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