Creating a Blogging Strategy to Blow Readers Away

Blogs aren't as new and sexy as Pinterest or Instagram, but they do provide a real opportunity for businesses to connect with customers and generate traffic, leads and sales. One of the biggest challenges that most businesses face when it comes to blogging is that they just start writing stuff. They don't think about their strategic objectives or what they are really trying to achieve. In addition, they often don't think much about the READERS or the AUDIENCE. Check out this infographic that gives you key questions you need to answer when creating a blog and writing every blog post.
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