Coupon Codes: The Future of Mobile Coupons

COUPON CODES The Future of Mobile Coupons E-commerce penetration by category Electronics and Appliances - 34% Entertainment and Leisure - 22% Apparel and Footwear - 14% Consumer Healthcare - 9% Between 2010 and 2015 more than three-quarters of the roughly $100 Beauty (Mass and Luxury) - 8% billion in incremental growth of e-commerce in the United States will Personal Care - 4% come from well established channels but emerging channels like mobile and social e-commerce are expanding quickly and will contribute one third of the growth. Home and DIY - 3% Grocery - 1% 10 15 20 25 30 35 2012 Results The future of coupons in mobile phone apps 25Million / Month I- O Americans use coupon apps | 41% Redemption rates 32% of grocery shoppers | of female online shoppers visit retailer I websites to look for coupons and deals for coupons are about 15% .. 62% use online digital coupons of Moms 2 out of 5 online consumers follow retailers through social networking sites 56% of Dads I collect coupons for shopping US Smartphone and Tablet Users Who Does Mobile Shopping Smartphone Users: 21% NO 39% ! 48% 151.5% have used or I have downloaded a are interested in I coupon from their pc's using iPhone Siri | to look for online I would like to download I prefer scanning I prefer displaying a coupon to the cashier 79% YES 79% 123.8% coupons or deals money-off coupons i based methods US Smartphone and Tablet Users Using Mobile Coupons mobile coupon users will grow from 12.3 million in 2010 11% 36% on smartphones on tablets to 46 million in 2013 Driving greater sales via the mobile platform · Employ quick access • Avoid multi-step redemption process • Tailor mobile coupon offers specifically to everyday consumer based products • Push relevant offers to mobile shoppers via SMS text • Leverage in app-loyalty programs that automatically redeem coupon offers. Cooponing References http://www.boaz.com/ http://www.factbrowser.com/tags/coupons/ http://www.360i.com/reports/social-commerçe playbook/ https://www.npd.com/wps/portal/npd/us/news/press-releases/pr_120523/ http://www.nielsen.com/us/en/newswire/2012/ . how-us-smartphone-and:tablet-owners-use-their-devíces-for-shopping.html http://www.pymnts.com/briefing-room/consumer-engagement/consumer-behavior/ 2013/report-consumiers prefer-sms-coupons-to-bar-code-scans-push-notifications/ http://www.emarketer.com/Article/What-Siri-Means-Future-of-Mobile-Shopping/1008898 http://www.shop.org/c/journal_articles/view_article content?groupld 1&articleld 1541&version1.0 http://www.radiumone.com/assets/download/RadiumOne-Improving-The:Performance-of-Mobile-Coupons.pdf CHIC www.couponingchic.com SALE % COUPON CODES The Future of Mobile Coupons E-commerce penetration by category Electronics and Appliances - 34% Entertainment and Leisure - 22% Apparel and Footwear - 14% Consumer Healthcare - 9% Between 2010 and 2015 more than three-quarters of the roughly $100 Beauty (Mass and Luxury) - 8% billion in incremental growth of e-commerce in the United States will Personal Care - 4% come from well established channels but emerging channels like mobile and social e-commerce are expanding quickly and will contribute one third of the growth. Home and DIY - 3% Grocery - 1% 10 15 20 25 30 35 2012 Results The future of coupons in mobile phone apps 25Million / Month I- O Americans use coupon apps | 41% Redemption rates 32% of grocery shoppers | of female online shoppers visit retailer I websites to look for coupons and deals for coupons are about 15% .. 62% use online digital coupons of Moms 2 out of 5 online consumers follow retailers through social networking sites 56% of Dads I collect coupons for shopping US Smartphone and Tablet Users Who Does Mobile Shopping Smartphone Users: 21% NO 39% ! 48% 151.5% have used or I have downloaded a are interested in I coupon from their pc's using iPhone Siri | to look for online I would like to download I prefer scanning I prefer displaying a coupon to the cashier 79% YES 79% 123.8% coupons or deals money-off coupons i based methods US Smartphone and Tablet Users Using Mobile Coupons mobile coupon users will grow from 12.3 million in 2010 11% 36% on smartphones on tablets to 46 million in 2013 Driving greater sales via the mobile platform · Employ quick access • Avoid multi-step redemption process • Tailor mobile coupon offers specifically to everyday consumer based products • Push relevant offers to mobile shoppers via SMS text • Leverage in app-loyalty programs that automatically redeem coupon offers. Cooponing References http://www.boaz.com/ http://www.factbrowser.com/tags/coupons/ http://www.360i.com/reports/social-commerçe playbook/ https://www.npd.com/wps/portal/npd/us/news/press-releases/pr_120523/ http://www.nielsen.com/us/en/newswire/2012/ . how-us-smartphone-and:tablet-owners-use-their-devíces-for-shopping.html http://www.pymnts.com/briefing-room/consumer-engagement/consumer-behavior/ 2013/report-consumiers prefer-sms-coupons-to-bar-code-scans-push-notifications/ http://www.emarketer.com/Article/What-Siri-Means-Future-of-Mobile-Shopping/1008898 http://www.shop.org/c/journal_articles/view_article content?groupld 1&articleld 1541&version1.0 http://www.radiumone.com/assets/download/RadiumOne-Improving-The:Performance-of-Mobile-Coupons.pdf CHIC www.couponingchic.com SALE %