The Costs and Benefits of Custom Packaging for Ecommerce

Is Custom Packaging Worthwhile For Ecommerce Retailers? Weighing The Cost & Benefits Dimensional Weight Pricing: A Game Changer For Retailers As of January 15, major carriers implemented 'dimensional weight' pricing on all shipments. Retailers are now charged for shipping volume, rather than just weight. Carriers implemented this change because • excessive packaging had been affecting vehicle volumes by more than 300%. Retailers must now be acutely aware of excessive packaging and void fill. But with dimensional weight pricing, optimal sizing and protective packaging can mean major savings on shipping costs. To most retailers, custom packaging just means branded packaging. What does custom packaging actually cost? Plastic bag (poly bag, sticker label, sticky seal, full print) $0.03-0.10 Shrink wrap sleeve (printed, clear) $0.05-0.15 Paper bag (sticker label, printed label, foil stamp, ribbon handle) $0.25-0.35 Folding carton (paperboard box) $0.30-0.60 Fancy folding carton (window, foil stamp, print on the inside, many inks, foil board) $060-0.85 Plastic box (printed, glued) $0.75-0.95 Rigid box (basic print, simple liner, basic styles, machine assembled) $.75-3 Fancy rigid box (premium papers, foil stamp, magnetic closure, foam insert, luxury paper liner, ribbon, hand and machine assembled) $1-5 Costs estimated based on a quantity of 10,000. Will vary based on locations and products shipped. First Impressions Matter Custom packaging is the first tactile experience for an ecommerce customer. First impressions form within 100 milliseconds, and often remain intact even when contradicted by factual information. "Unboxing" videos, where users record themselves "unboxing" an item they have purchased or received, take these first impressions to a new level. 6.5 years 871% Since 2010, the number of YouTube videos with "unboxing" in their title has grown by 871%. In 2013 alone, 6.5 years' worth of unboxing footage was uploaded to YouTube. But Custom Packaging Means More than Just Branding It also means custom box sizes and protective packaging. of customers say protection is the most important aspect of packaging. 11%1 of global customers are completely satisfied with packaging today. 80% Custom box sizes and packing leads to increased safety for shipped products, and fewer worries about something being damaged in transit. Without appropriate protective packaging, 1 in 10 packages will arrive damaged. Three out of five consumers say their relationship with a retailer would be negatively impacted if they received a broken or damaged online order. Two in five say they would consider purchasing from a competitor before purchasing from the retailer again. One in five say they would never use that retailer again. Custom packaging is more than just branded packaging; by using optimal sizing and protective packaging, you can save costs on shipping and impress your customers. Resources: https://s-media-cache-ako.pinimg.com/474x/ed/fe/fe/edfefec033504f3b9bd64bce47856c4c.jpg http://postandparcel.info/56507/news/markets/excessive-packaging-can-damage-e-commerce-sales-warns-hermes/ http://www.costhelper.com/blog/will-yours-be-l-in-10-shipped-package-that-arrives-damaged.html http://www.helpscout.net/75-customer-service-facts-quotes-statistics/ http://www.brandingstrategyinsider.com/2013/02/18-customer-facts-marketers-cant-ignore.html# VO4zaPnF_lw http://blog.customboxesnow.com/top-3-advantages-shipping-custom-boxes/ http://www.cactuscontainers.com/custom-printed-shipping-boxes/ shorr padaing cop.