Transcribed

Cost of Acquiring New Customers vs. Retaining

The Economic Value of a Customer What is a happy, loyal.customer really worth? The Cost of New Customers The Value of Loyal Customers On average, loyal customers are worth up to 10 times more than their first purchase The average conversion rate from promotions sent to new customers is less than 1% S0% of your future profits will most likely come from 20% of your existing customers

Cost of Acquiring New Customers vs. Retaining

shared by VisualApogee on May 01

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Did you know that it’s 6-7 times more expensive to acquire a new customer than it is to keep a current customer? The probability of a sale from a brand new customer is only 5-20% whereas the probab... ility of a sale from an existing customer is between 60-70%. In fact, 80% of your future profits will most likely come from 20% of your existing customers. For this reason and more, creating customer loyalty is vital to your business and the reason we work so hard to push our customer loyalty programs. Considering those stats, let’s take a deeper look at the cost of acquiring new customers vs. retaining the customers you already have:

Publisher

SignalMind

Designer

Visual Apogee