Content Marketing: Your brand's box office smash

ContentPLUS Pictores O 0 0 O O O O O O O O O O O ( NOW SHOWING CONTENT MARKETING: YOUR BRAND'S BOX OFFICE SMASH O00 0 O O 0 0 0 O O O O O O O If a brand has nothing to show, it's not going to have an audience. We present how marketers are using content to make their brand a box office smash. The Current Picture TICKETS 9/10 9/10 businesses www businesses use * content mark * content marketing * 31 UNG 30 4 30 31 5 30 31 30 of consumers and business of firms plan to use content marketing to grow 67% purchasers prefer to buy from brands they of marketers 93% are familiar with content 78% marketing engage with 31 film 30 31 film 30 31 film 30 film 30 UK Businesses& Content Marketing 74% SAY CCONTENT MARKETING_HAS INGREASED TRAFFIC 13% ha v e Scream.com NO STRATEGY ***** Fast Car Magazine 74% SAY CONTENT MARKETING HAS INCREASED TRAFFIC. 13% HAVE NO STRATEGY. 13% HAVE NO STRATEGY. 13% HAVE NO STRATEGY. 13% HAVE NO NO STRATEGY: Marketers spend blame Over a Quarter 65% LACK OF- TIME 12 11. AND of their budget on content marketing 10 RESOURCES イ 65% BLAME LACK OF TIME AND RESOURCES Content Types and Audience Expectations What types of content marketing do businesses produce? SOCIAL MEDIA 89% EMAIL CAMPAIGNS 77% NEWS ARTICLES 71% BLOG POSTS 64% PRESS RELEASES 62% LANDING PAGES 56% VIDEO 55% WHITE PAPERS 29% 27,000,000 INFOGRAPHICS are shared each day 28% pieces of content AUDIO CLIPS 10% = 68% of people expect good quality content How businesses measure impact Corn Ch Corn Chips rh C Corn Chips Chips 38% 38% 3/4 50% 62% sales traffic leads SEO Sources ContentPLUS http://axonn.co.uk/axonn-research/content-marketing-trends-in-2013 http://contentmarketinginstitute.com/wp-content/uploads/2012/11/ b2cresearch2013cmi-121113201300-phpapp02.pdf GROW ONLINE WITH CONTENT www.contentplus.co.uk http://corp.aol.com/2011/04/28/aol-research-content-is-the-fuel-of- the-social-web/ [email protected] 0207 517 2260 05034061