Content Marketing Trends For 2014

2014 CONTENTMARKETING TRENDS Content marketing has sure come a long way. What started as a niche strategy just a few years ago has quickly become one of the predominant methods of attracting meaningful and qualified leads. Here's a roundup of what the data & experts say, and where it's all headed! WHERE WE'RE AT 92% 58% & 60% B2B B2C of marketers will increase their content marketing budget over the next 12 months of marketers are using content marketing 1 2 We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes... [Marketers] who have a documented strategy are more effective and less challenged with every aspect of content marketing." Joe Pulizzi Content Marketing Institute 1 NEW SKILLS Meet your newest team member: Director of Content! As more businesses become aware of the importance of content marketing, CEO will be inclined to make investments in solid content strategies. This means creating positions and teams dedicated to regularly pumping out great content. MULTI-SCREEN Gone are the days of having a 'mobile' strategy. In 2014 it'll be all about being ready for any screen. By 2017, 87% of Internet device sales will be There are more active mobile devices than adults in the U.S.4 smartphones and tablets.“ NEW SEO Thanks to Google, you will now need great content. Their new algorithm, Hummingbird, delivers better results based on the way we naturally speak. This update means better use of synonyms and other factors to deliver results that aren't even given by the user. CURATION With more and more content being produced, 2014 will see greater efforts to organize information in a relevant Many services are already tackling this problem, while some of the giants of social networking have recently jumped on the bandwagon as well. 5 way for audiences. in CUSTOM TIMELINES SHOWCASE PAGES Twitter users can now Brands can now segment content for audiences based on different aspects of their business. create a timeline that includes tweets about a specific topic or event. QUALITY The overall quality of content will grow more than ever throughout 2014 as people increasingly go online for content consumption. Brands will step up their game by integrating great journalism and storytelling into their strategies. YAHOO! The recent acquisition of leading ABC news anchor, Katie Couric, as Yahoo's Global Anchor, is a clear sign that online content is where the mainstream is heading.º Content marketing has the potential to utterly revolutionize how we communicate with Andrew Davies customers but if we don't start honestly looking at new ways to put our content to good use, it won't be a 'happy' new year for your customers or for your CMO." idio 7 SOURCES 1. http://www.marketingprofs.com/charts/2013/11759/2014- b2b-content-marketing-benchmarks-budgets-and-trends 2. http://www.marketingprofs.com/charts/2013/11873/2014- b2c-content-marketing-benchmarks-budgets-and-trends 3. http://www.forbes.com/sites/jaysondemers/2013/10/08/the- top-7-content-marketing-trends-that-will-dominate-2014/ 4. http://www.forbes.com/sites/louiscolumbus/2013/09/12/idc- 87of-connected-devices-by-2017-will-be-tablets-and- smartphones/ 5. http://www.mpdailyfix.com/twitters-custom-timelines- what-it-means-for-content-marketing/ 6. http://www.brafton.com/news/6-thoughts-yahoo-katie- couric-deal-authorship-content-marketing 7. http://econsultancy.com/ca/blog/63847-2014-the-year- content-marketing-finally-grows-up Some images appear courtesy of The Noun Project. crested by Aüberflip