Content Marketing Trends

CONTENT MARKETING TRENDS 2014 Content marketing has sure come a long way. What started as a niche strategy just a few years ago has quickly become one of the predominant methods of attracting meaningful and qualified leads. Here's a roundup of what the data & experts say, and where it's all headed! WHERE WE'RE AT 92% 58% 60% B2B B2C & 2 of marketers are using content marketing 12 of marketers will increase ther content marketing budget over next 12 months We always thought that having a documented content strategy would improve content marketing effectiveness, but we now know what a difference it makes... [Marketers] who have a documenter strategy are more effective and less challenged with every aspect of content marketing. Joe Pulizzi Content Marketing Institute' NEW SKILLS Meet your newest team member: Director of Content As more businesses become aware of the importance of content marketing, CEOS will be included to make investments in solid content strategies. This means creating positions and teams dedicated to regularly pumping out great content. MULTI -SCREEN Gone are the days of having a 'mobile' strategy. In 2014 it'll be all about being ready for any screen. By 2017, 87% of Internet device sales will be There are more active mobile devices than adults in the U.S. smartphones and tablets. NEW SEO Thanks to Google, you will now need great content. Their new algorithm, Hummingbird, delivers better results based on the way we naturally speak. This update means better use of synonyms and other factors to deliver results that aren't even given by the user. CURATION With more and more content being produced, 2014 will see greater efforts to organize information in a relevant way for audiences. Many services are already tackling this problem, while some of giants of social networking have recently jumped on the bandwagon as well. 5 in Custom timelines Showcase pages Twitter users can now create a timeline that includes tweets Brands can now segment content for audiences based on different aspects of their business. about a specific topic or event. QUALITY The overall quality of content will grow more than ever throughout 2014 as people increasingly go online for content consumption. Brands will step up their game by intergrating great journalism and storytelling into their strategies. YAHOO! The recent acquisition of leading ABC news anchor, Katie Couric, as Yahoo's Global Anchor, is a clear sign that online content is where the mainstream is heading. 6 Content marketing has the potential to utterly revolutionize how we communicate with customers but if we don't start honestly looking at new ways to put our content to good use, it won't be a 'happy new year for your customers or for your CMO. Andrew Davies idio Branded content is created for a company. A content brand is created for a valuable company. Drew Davis Brandscaping SOURCES 1. http://www.marketingprofs.com/charts/2013/11759/ 2014-b2b-content-marketing-be nchmarks-budgets-and-trends 2. http://www.marketingprofs.com/charts/2013/11873/ 2014-b2c-content-marketing-be nchmarks-budgets-and-trends 3. http://www.forbes.com/sites/jaysondemers/2013/10/08/ the-top-7-content-marketin g-trends-that-will-dominate-2014/ 4. http://www.forbes.com/sites/louiscolumbus/2013/09/12/idc87of-connected-devices- by-2017-will-be-tablets-and-smartphones/ 5. http://www.mpdailyfix.com/twitters-custom-timelines-what-it-means-for-content-mar keting/ 6. http://www.brafton.com/news/6-thoughts-yahoo-katie-couric-deal-authorship-conten t-marketing 7. http://econsultancy.com/ca/blog/63847-2014-the-year-content-marketing-finally-gro ws-up ONLINE BUILDING WE BUILD ONLINE PERSONALITIES