The Content Marketing Mix

CONTENT MARKETING MIX The task of nurturing a lead to a sales ready state is a complex process that requires leveraging the appropriate content at just the right time. Potential customers require multiple touches to be moved from a state of low purchase intent to a purchasing decision. Each stage in the buying cycle has an pardot marketing automation optimal communication channel and content type. This Content Marketing Mix is designed to help marketers time their content use appropriately and achieve the optimal balance of nurturing and education to convert opportunities into closed deals. Of course this mix will change slightly by industry and sales cycle, but the basic formula remains the same for all B2B marketers. Suspects Goal: Brand awareness Leads Goal: Product knowledge Opportunities Goal: Closed Deal WEBINARS Social Posts DEMOS CASE STUDIES ROI DATA PRICING Website/ JIDEOS Online KESTIMONIALS ARTICLES ESS RELEAS N PERSON Nowslotfors WHITE PA Direct Contact HIFOGRAPHICS SOCIAL BOoks SHOWS TRADE. PURCHASE INTENT -