Content Curation: Creating the Perfect Content Marketing Mix

CONTENT CURATION The art of repurposing content to find the right ingredients for a perfect content marketing mix "(Content curation is) the process of analyzing and sorting Web content and presenting it in a meaningful and organized way around a specific theme." MacMillan Dictionary "Thoughts, words and ideas of others can be helpful to establish yourself as a value Jadded resource and as a destination for information." Brian Solis, marketing expert Why Content Curation? Main Objectives Top 4 Challenges for Content Marketers of Content Curation 75% Establishing thought leadership Having the time 85% Creating original content 73% Increase brand visibility 80% Finding good content 56% Allocating staff 39% Boost SEO 65% (1) (1) Where to Source Content "Every two days now we create as much information as we did from the dawn of civilization up until 2003" -Eric Schmidt, CEO Google You Tube twitter facebook tumblr. 72 140 25 8.9 4.5 2.3 hours million billion million thousand million of vldeo uploaded per minute new posts vla Tumblr every hour pleces of new .com and sources tweets sent .net domalns In Q1 2012 In English on Google News content shared every day every month (2) (3) (4) (5) (6) (7) Tools for Marketers Today, the market for different streams of curation tools is growing rapidly. Marketers are utilizing these tools to build their online communities and connect with audiences. StumbleUpon Delicious Trai holia Ma.Gnc Digg Stum Trailfire tious Diigo Yahoo Pip Reddit poup.it MySyndicaa Pearltree Trap.it Paper.li Cura li Storify Bundlr ationSoft Scoop.it ho ipes Google Reader Ato Sea Tra rs Atom Readers Feed RSS Yahoo Pe RuzzFe Doarltree Social Bookmarking Content Agregators Curators (8) created and sponsored by Aüberflip www.uberflip.com Sources (1) http://www.public.site1.mirror2.phi.emarketer.com/Article.aspx?R=1009091 (2) http://www.youtube.com/t/press_statistics (3) http://www.sysomos.com/insidetwitter/engagement/ (4) http://blog.hubspot.com/blog/tabid/6307/bid/29407/25-Billion-Pieces-of-Content-Get-Shared- on-Facebook-Monthly-infographic.aspx (5) http://www.verisigninc.com/assets/domain-name-brief-july2012.pdf (6) http://news.google.com/intl/en_ca/about_google_news.html (7) http://royal.pingdom.com/2012/04/04/tumblr-50-million-blogs-20-billion-posts/ (8) http://www.forbes.com/sites/gyro/2012/01/06/content-curation-tools-for-b2b-marketing/