Consumer Pulse

CONSUMER PULSE A research iniatitive focused on gaining a better understanding of consumers path to purchase in different verticals. 12% RECENTLY SIGNED UP WHAT PERCENT OF CONSUMERS ARE IN MARKET FOR A NEW CREDIT CARD? FOR A NEW CARD 10% ACTIVELY LOOKING 36% NOT INTERESTED IN A NEW CARD 43% WOULD CONSIDER A GOOD OR INTERESTING OFFER CREDIT CARDS [respondents may select multiple choices] 43% OF RESPONDENTS THAT WOULD CONSIDERA GOOD OR INTERESTING OFFER, WOULD ACCESSTHE FOLLOWING DIFFERENT 37% VISITED 24% SEARCH 12% CLICKED 27% VISITED CREDIT CARD FOR CREDIT A BANNER AD CREDIT CARD DIGITAL TOUCHPOINTS: SITE DIRECTLY CARDS ON A COMPARISON SEARCH ENGINE SITE 10% OF RESPONDENTS ACTIVELY LOOKING WOULD ACCESSTHE FOLLOWING DIFFERENT DIGITAL TOUCHPOINTS: A 16% CLICKED A BANNER AD 53% VISITED O 53% SEARCH 27% VISITED CREDIT CARD FOR CREDIT CREDIT CARD SITE DIRECTLY CARDS ON A COMPARISON SEARCH ENGINE SITE 12% OF RESPONDENTSTHAT RECENTLY SIGNED UP FORA NEW CARD,WOULD ACCESS THE FOLLOWING DIFFERENT DIGITAL TOUCHPOINTS: 61% VISITED 19% SEARCH 13% CLICKED 16% VISITED CREDIT CARD FOR CREDIT A BANNER AD CREDIT CARD SITE DIRECTLY CARDS ON A COMPARISON SEARCH ENGINE SITE [x+1]'s mission is to bring the power of relevant marketing communications to the best companies in the world to help them grow. This is done through its audience decisioining platform that enables the management of current and prospective customers through multiple IP based inbound and outbound marketing touch points. [x+1] believes that for marketing to become more effective must be coordinated across the channels marketers use to reach consumers. This belief lays the foundational strategy for [x+1] Origin, the digital marketing hub. [x+1] By targeting the right offer to the right person at the right price, [x+1] can deliver marketing performance scale. [x+1] technolo- gies, when combined with attribution modeling and analytics, are a critical component of [x+1]'s digital marketing hub vision. [x+1] strongly feels that integrated DMP capabilities are a must and that a robust, integrated site targeting and optimization system completes the necessary foundational technology www.xplusone.com