The Components of a Great SMS Marketing Campaign

THE C OMPON ENTS OF A SMS MARKETING Great CAMPAIGN FREE WATER CREATE A VALUABLE OFFER Always ask yourself, "Does this text create value for my subscribers?" If the answer is "no," or "I'm not sure," don't send the campaign. Put yourself in the shoes of your subscribers. Would you like to receive text messages from a business you love that are worthless? Definitely not. Buy 1 appetizer, get 1 FREE for all VIP text club members tonight at The Lakewood Bar & Grill. Show this text to get the deal. See you there! BUY 1 APPETIZER GET 1 FREE START WITH THE OFFER Text messages are meant to be short and to the point. In the busy world we live in today, it's important to cut right to the chase. State your offer first. It doesn't need to be cluttered with extra verbiage. Your customers will appreciate it and are more likely to respond. Buy 1 appetizer, get 1 FREE for all VIP text club members tonight at The Lakewood Bar & Grill. Show this text to get the deal. See you there! CALL NOW! INCLUDE A DIRECT CALL TO ACTION A call to action is simply a request or instruction letting your subscribers know what the next move is. It gives them direction and is a push to get them going. Buy 1 appetizer, get 1 FREE for all VIP text club members tonight at The Lakewood Bar & Grill. Show this text to get the deal. See you there! CREATE A SENSE OF TONIGHT ONIY! This helps you to achieve results as quickly as possible. Including some sort of expiration helps inspire your subscribers to take action in a timely manner. Buy 1 appetizer, get 1 FREE for all VIP text club members tonight at The Lakewood Bar & Grill. Show this text to get the deal. See you there! MAKE THE OFFER EXCLUSIVE It's important to make your subscribers feel as if they are part of something special. If an offer was available to anyone, being a subscriber becomes less appealing. Let them know that they are special. FOR ALL VIP TEXT CLUB MEMBERS Buy 1 appetizer, get 1 FREE for all VIP text club members tonight at The Lakewood Bar & Grill. Show this text to get the deal. See you there! MENTION YOUR BRAND NAME THE Make sure that your subscribers know who the text is coming from and where they can redeem the offer. It's not fun receiving a text message and not knowing who it's from. LAKEWOOD BAR & GRILL SEND Buy 1 appetizer, get 1 FREE for all VIP text club members tonight at The Lakewood Bar & Grill. Show this text to get the deal. See you there! ------- ---