The Coke Side of Life

The Side of Life Coke Uncovering the fizzier side of Coca Cola. Coca-Cola $124 Million in charitable contributions (2011) Coca-Cola is recognized by 94% of the world's population. $26 MM Local Community initiatives is officially available in every single country $25 MM Water/Recycling/Environmental $23 MM Education 1.7 Billion $22 MM Humanitarian/Disaster Relief servings are consumed every day. $10 MM In-Kind Contributions $9 MM Active Healthy Living (except Cuba and North Korea) $8 MM Health & Wellness $124 MM This is 3.1% of all the beverages consumed in the world. The average person consumes a Coke product every 4 days. Charity vs. Advertising The Coca-Cola brand is worth an estimated $691 million $1.6 billion $74 billion... Coke spends $2.9 billion on advertising. more than Pepsi, Starbucks, Budweiser, and Red Bull More than Apple and Microsoft combined. combined. -Brandz -based on 2010 budget. Sugary drinks are the number 1 source of calories in the American diet. 100 A sugary drink a day increases the risk of type 2 diabetes by about 25%. - Diabetes Care, 2010 A sugary drink each day increases a child's risk of obesity by 60%. - The Lancet, 2001 10.8 Ibs 1.7 million tons Average Americans ingest 10.8 pounds of sugar a year from Coca Cola... ..this adds up to 1.7 million tons for the entire population. Cola is The average Mexican now drinks more Coke (yearly average servings per person) 10 times products than the average American, British, Chinese, more corrosive than fruit juices. and Indian combined. Mexico is now the most 665 399 202 32 9. obese country in the world. Mexico America Britain China India Acid wears down tooth enamel. Cola is very acidic. battery acid cola water Coca Cola had 426 Human Rights violations in 2011... 2 4 (most) Acidic content (pH) (least) 50% Discrimination & Harassment 27% Hours of Work & Wages 11% Workplace Security Coca Cola has the largest racial discrimination settlement in history. 9% Safe/Healthy Workplace 1% Management Practices 1% Freedom of Association/Collective Bargaining 1% Forced Labour $192.5 Million to settle allegations that it routinely discriminated against black employees in pay, promotions and performance evaluations. In 2004 in Columbia it was found that Coca-Cola union leaders were the victims of at least 179 major human rights violations $40,000 and 9 murders. 2,200+ current/past black employees... ..each received an These murders were done average of $40,000. by paramilitaries believed to have been issued by Coca Cola. - The Coca Cola Case (film) Coca-Cola