CMO vs. CIO

CLASH IN THE CUBICLE CMO - CIO CHIEF MARKETING OFFICER CHIEF INFORMATION OFFICER Only 10 percent of top marketing and IT executives believe collaboration between their corporate functions is sufficient. THE DISCONNECT IS CMO-CIO ALIGNMENT IMPORTANT? 57% o 77% VS. SAY YES SAY YES IS YOUR COMPANY PREPARED FOR THE DIGITAL FUTURE? * 49% o 61s HAN TES VS. SAY YES WHAT IS YOUR TOP CONCERN? 43% SAY IT'S E 50% SAY IT'S VS. solution complexity and integration difficulties sufficient funding for digital marketing channels WHAT IS YOUR TOP CONCERN? 5% SAY THAT 49% SAY THAT VS. they want to enable their employees to access marketing pulls in technologies without and use data and content without IT intervention consideration for IT standards TECHNOLOGY IS TECHNOLOGY ESSENTIAL TO MARKETING? IS ITS PRIMARY PURPOSE TO GAIN ACCESS TO CUSTOMER INSIGHT AND INTELLIGENCE? 73% 60% VS. SAY YES SAY YES WHAT IS YOUR #1 MOTIVATION TO WORK TOGETHER? GAINING CUSTOMER INSIGHT IMPROVING THE CUSTOMER EXPERIENCE VS. CIOs rank this #10 on their priority list CMOS rank this #3 on their priority list LET'S GET IT ON! * HAS THE CMO-CIO RELATIONSHIP IMPROVED THIS PAST YEAR? * 45%o 47% VS. SAY YES SAY YES * WILL INCREASED COLLABORATION BE REQUIRED IN THE FUTURE? * 41% VS. SAY YES 42% SAY YES DO YOU FACE CHALLENGES IN IMPLEMENTING SOLUTIONS TO IMPROVE MARKETING EFFECTIVENESS? 36% 36s hN VES IT'SA DRAW! SAY YES Source: http://www.accenture.com/us-en/Pages/insight-cmo-cio-bridging-gap-seize-digital-opportunity.aspx Tonight's bout brought to you by: ModernMarketingPartners.com dreamstime