The Client Cloning Blueprint

The Client Cloning Blueprint: 1. Define Prospect Attract ideal prospects Reduce competition Maximize profits HOW ? Demographics (age, income, etc.) Psychographics (interests, values, etc.) Pictures of top 5 clients etc. WHY? 2. Attract Prospect WHY? Prospects who call you are: HOW? Write and speak Testimonials Interested Motivated Easier to sell Guarantee Curate information etc. 3. Convert Prospect into Client WHY ? Selling to current prospects HOW? "Shock and awe" package Email templates Thank-you messages Useful follow-up Sales scripts is easier than finding new prospects. etc. 4. Delight Client WHY ? Happy clients: HOW? Surprise gifts Complain less Spend more Buy more often Refer others Welcome package Something extra Over-communicate etc. 5. Clone Client WHY ? Increase sales Reduce costs HOW? Repurchases Referrals Maximize profits Continuity etc. LIST OF SOURCES: Brought to you by: Inc. magazine (June 22, 2010 issue) Success magazine (May 2013 issue) The Wall Street Journal (September 1, 2010) Door & Window Market Magazine (May 20, 2013) www.CustomerServiceManager.com CLIENT CLONING systems www.ClientCloningSystems.com