Christmas Shopping Trends

e-shot.net f Online Social Media DEC EMAIL MARKETING "GOOD MORNING!" ll 12:00AM 26th UK made 113 million visits to retail websites on Boxing day, The biggest online shopping day ever. Facebook was responsible for driving 4% of all visits to retail websites. of customers are more likely to open Christmas emails sent in the morning. The Trends Christmas Shopping Trends 40% 51% of people "It's the most wonderful time of the year", goes the famous Christmas song by Andy Williams. But the festive period is also the busiest and most crucial time of the year for most businesses, and things might not be so wonderful if you don't make the right preparations! As mobile and tablet use is booming and customers are spending right through the holidays – even days when shops were traditionally shut – marketing has to begin early, plan cleverly and adapt to seize the initiative of the yuletide rush. The UK spent over 26 million are more likely to use a smartphone. hours on social media networks Click and collect services grew by 40% (a saving grace for last minute shoppers). on 23 December making social the ideal channel to promote sales. Mondays were the biggest days to There was 9% increase in 52% shop online attracting 12% more visits than any other day of the week. conversion rates from Sales started on Xmas Eve in 2012 which caused an 86% 26th - 27th Footfall increased in 2012 mobile optimised email. F uplift in visits to retail compared to 2011. M T Shoppers spent 70% More 22nd The biggest day for footfall for last minute gifts in 2012 from email campaigns sent in November than |campaigns sent in December 1st NE W R'S D AY 25th CHRIS T MAS DAY N O VE MBER DECEMВE R JANUA RY Source: Experian Markeing Services