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Change Management

Typical Responses to Pending Change amplifi FOE Leaders Communicate to all FIGHTERS Stakeholders along the Continuum 20% 20% 60% FIGHTERS FOES FENCE SITTERS FRIENDS FAMILY • Committed to making change fail • No reason to be involved in making • Waiting to be persuaded/convinced changes are good • See change as important, but not essential • Committed to making change really work FRIENDS change work • Opposed • Opposed • Let it happen • Help it happen • Make it happen • Return to "good old days"! • Loss of prestige, • Neutral • Want to succeed • Believers power • Spinning wheels • See general interest advantage • Acceptance of Ask them what they need to enable them to support the change • Fear of significant increase in workload • Looking for signs • Threatened need 20% antagonists • Passive supporters • Self interest in · Blank sheet, neutral • Silent saboteurs, or noisy, open and confrontational • Passive opposition Engage them as change 20% agents and champions at best · Behind the scenes · Active opposition 60% Keep them informed; and build their involvement Characteristics Behaviours FENCE SITTERS FAMILY Typical Responses to Pending Change amplifi FOE Leaders Communicate to all FIGHTERS Stakeholders along the Continuum 20% 20% 60% FIGHTERS FOES FENCE SITTERS FRIENDS FAMILY • Committed to making change fail • No reason to be involved in making • Waiting to be persuaded/convinced changes are good • See change as important, but not essential • Committed to making change really work FRIENDS change work • Opposed • Opposed • Let it happen • Help it happen • Make it happen • Return to "good old days"! • Loss of prestige, • Neutral • Want to succeed • Believers power • Spinning wheels • See general interest advantage • Acceptance of Ask them what they need to enable them to support the change • Fear of significant increase in workload • Looking for signs • Threatened need 20% antagonists • Passive supporters • Self interest in · Blank sheet, neutral • Silent saboteurs, or noisy, open and confrontational • Passive opposition Engage them as change 20% agents and champions at best · Behind the scenes · Active opposition 60% Keep them informed; and build their involvement Characteristics Behaviours FENCE SITTERS FAMILY

Change Management

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Amplify your message and be heard. Mobilize your audience for change. Create authentic social responsibility programs that build corporate soul. Use engaging communications to inspire change. And do i...

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