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Centaur - A Hybrid of Traditional and Digital Consumer

CENTAUR A HYBRID OF TRADITIONAL AND DIGITAL CONSUMER Traditional Consumer Digital consumer CLASSIFYING CENTAUR 1. Connectors New users; more offline purchase 2. Samplers Light users 3. Simplifiers Efficiency seekers 4. Routiners Go online for information but not primarily interested in shopping 5. Surfers Heavy users; spend lots of time online; Searching multiple domains 6. Bargainers Online price comparison; Shop for the best buy 7. Funsters Looking for information in entertainment-oriented domains thJnk design f Nogodesignguru y @logodesignguru 8 +logodesigngurucorp in /company/logodesignguru SPINN ING DESI GN IDEAS Centaur

Centaur - A Hybrid of Traditional and Digital Consumer

shared by logodesignguru on Apr 30
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In simple words a Centaur can be defined as a combination of traditional and digital, rational and emotional, virtual and physical being. Instead of studying the consumer in an either/or approach, the...

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