Celebrity Endorsement 2.0

Ever since the early days of radio, our favourite brands have worked closely with the popular personalities to promote their products. Traditionally, Brands have evaluated celebrities based on a range of criteria such as appeal, trust, awareness and aspiration to determine a star's selling power - but more recently we've noticed a new generation of megastars that are taking control of the way they interact with their fans to promote products and get rich. • CELEF CERTIFIED. .CELEBRITY * Cetebrity * Endorsement 2.o This new generation of connected savvy stars are leveraging social media and the web to go beyond being simply a hired hand to pitch a product, taking brand endorsement to a whole new level. These celebs are the Digital Entrepreneurs of product endorsement redefining the way products are marketed and influencing the way we all shop. The New Wave of Endorsement Types Celeb Social Endorser Celeb Web Entrepreneur Members of this growing Celeb Web Investor Celeb Web Creative Celeb Web Curator The ability to spot the next big Social endorsement is big business, with thousands of celebrities logging on to promote a huge range of thing has made these celebs millions. Backing everything from social start-ups to tiny Teaming up with some of the world's biggest brands, web creatives bring more than just endorsement to the table. With a keen eye for what's hot, celebrity web curators are doing a roaring trade at the moment. Celebrity curators are group are breaking all the boundaries between endorser and product, becoming Celeb products. The cream of the CEO AND #1 Brand tech companies, over the past These stylish trend setters instil able to cherry pick the products a real sense of glamour and genuine creativity to the partners they work with. Ambassador. Fans of these they love and use their mass following to turn their social sphere can offer brands instant exposure to millions or change the fortunes of a company with a single tweet. stars unsurprisingly can't resist the companies these CEO's lead, giving them an edge on few years we've seen a number of celebrity investors playing the investment game with great success and for the interests into successful online businesses. the competition. lucky start-ups, they get publicity you simply can't buy. 50 Сent и37 yo // 37 y/o www.50cent.com Famous for: A series of tweets in Dec 2011 endorsing H&H Imports, the company that also happened to own marketing rights to the rapper's sleek by50 headphones, ran up the company's stock price from 10 cents to 29 cents a share. 50 Cent, who also happened to own 30 million shares of the company, earned a cool $8.7 million within days. Celeb Social Endorser $ Net Worth $110 million Endorsements include: Twitter followers 6,907,248 Glaceau VitaminWater Facebook Fans 24,545,190 K Klout Score 91/100 SMS headphones fady Gaga // 26 y/o www.ladygaga.com/bornthiswayball www.littlemonsters.com Famous for: Lady Gaga Fame, the first perfume to be endorsed by the quirky celebrity, hit Macy's stores in the U.S. on August 22 (and will be released worldwide in September). In the weeks leading to its release, the social media queen took to Twitter (where she tops the ranks with her 28+ million followers) to promote celebrity-directed video ads for the product. Celeb Social Endorser $150 million Endorsements include: 28,380,810 Virgin Mobile Monster Cable + Facebook Fans 53,138,201 94/100 MAC Viva Tinychat Glam lipstick Jamie Oliver // 37 y/o www.jamieoliver.com www.jamieoliver.com/us/foundation/jamies-food-revolution/home Famous for: Aside from books and magazines, the celebrity chef sells recipes galore through his mobile apps (Jamie's Recipes for iPhone/ iPad and Jamie's 20-minute Recipes for Android). And he has our best (food) interests at heart! His Food Revolution movement to promote freshly cooked meals in schools and at company offices is a huge success, with 800,000 signatures from online supporters and a strong Facebook and Twitter presence. Celeb Web Entrepreneur Endorsements include: $235 million 2,482,296 Jamie Oliver's Food Revolution f 1,092,217 86/100 Jessica Alba // 31 y/o www.honest.com Famous for: Talk about beauty, brains AND business savvy. The Golden Globe-nominated actress and mom of two daughters co-founded The Honest Company, which develops and sells a range of eco-savvy, non-toxic baby products (from diapers to sunscreen). Investors must be bullish on that market: The Honest Co. received $27 million in Series A funding in March 2012. Celeb Web Entrepreneur $40 million Endorsements include: 3,741,666 The Honest Company f 4,700,000 85/100 Ashton Kutcher u 34 ylo Famous for: What can't this guy do? Actor, model and now serial investor. The Two and a Half Men protagonist has invested in some of the hottest start-ups and apps over the last few years and is known as one of the most successful celeb investors. $140 million Celeb Web Investor Endorsements include: 11,878,540 13,061,184 Skype Blekko Airbnb к 87/100 2$ Spotify FourSquare Dwolla Jusfin Bieber / 18 ylo www.justinbiebermusic..com Famous for: YouTube helped propel him to worldwide fame in 2008, and in the four years since, the king of social media (his Twitter following is second only to that of Lady Gaga) has gone from teenage heartthrob singer to smart venture capitalist. Celeb Web Investor $110 million Endorsements include: 26,614,820 What is Etopia? Tinychat f Someday Etopia 46,016,938 92/100 Sojo Studios Spotify Stamped The Olsen Jwins 26 ylo Famous for: Partnering with Diego Berdakin, president and co-founder of Beachmint - an innovator in launching ecommerce websites with products designed by celebrities - the Olsen twins are just one of Berdakin's impressive coterie of celeb creative's designed original fashion for sale at StyleMint. For fans, it's a unique opportunity to own affordable fashion by the talented twins. Celeb Web Creative Endorsements include: $100 million StyleMint Elizabeth & James К Олоо The Row The Beckhams // D. 37 y/o, V. 38 y/o www.davidbeckham.com www.victoriabeckham.com Famous for: Britain's other royal couple reign over the fashion world, and with the help of social media is engaging fans in the promotion of their brands. While David Beckham doesn't have an official Twitter presence, his G+ account was one of the first "verified" celebrity accounts, while wife Victoria is an avid Tweeter, where she frequently posts Instagram snaps of her products. Celeb Web Creative Endorsements include: $260 million David $48.5 million Victoria Victoria Beckham Range Rover (fashion brand) Evoque Victoria: 4,301,915 20,472,655 David David Beckham bodywear for H&M + 244,920 Victoria к 87/100 Victoria Kim Kardashian /31 ylo www.kimkardashian.celebuzz.com Famous for: The list of endorsements the reality TV star is not involved in might be shorter than the real thing: from her own OPI nail polish collection to an endorsement of PerfectSkin and (of course!) a bikini line, the Kardashian name is everywhere. With more Twitter followers than her sisters' accounts combined, Kim keeps her followers engaged with the all-too-frequent bikini photo tweet, but it's her stint as a stylist at ShoeDazzle that is most likely to have a direct effect on how women shop (for shoes). Celeb Web Curator Endorsements include: 2$ $38 million 15,831,237 Kardashian Collection for Sears OPI (nail polish), DASH boutiques Quick Trim, Virgins, Angels and Saints (jewelry), ShoeDazzle.com, Her own signature perfume, The Sugar Factory Candy Store, Carls Jr. Muscle Flex VATA Athletic Wear, Midori Licquer, Kardashian Tan, Beach Bunny Swimwear Perfect Skin, Skechers, Her own line of watches, For Every Body Candles, Tria Beauty (hair removal), Charmin 10,670,115 Glamour 89/100 Gwyneth Paltrow /| 39 y/o Famous for: This Academy Award winner may not be as active on Twitter as her celebrity counterparts (as of Aug 15, 2012, she hadn't tweeted in 15 days!), but she has been engaging with consumers through Goop.com, a website where she "curates" products and offers lifestyle and shopping tips for readers, since 2008. $114 Million (with Chris Martin) Celeb Web Curator Endorsements include: 1,136,615 f 119,886 Goop.com Baume & Mercier 85/100 BOSS Nuit fragrance Smart Shopping brought to you by: Designed by: VoucherCodes.co.uk eveRyone (visual.ly loves a deal VoucherCodes.co.uk and this information is in no way sponsored, endorsed or administered by or associated with any of the products, companies or services featured. 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