Catching Up With Mobile - State of the Mobile Market

CATCHING UP WITH MOBILE State and why YOU The of the Mobile Market should be involved. HOW ADVERTISERS Theal THE MARKET Paid Search Ad Spend by Device Paid Search Cost Per Click by Device 86.1% $.56 Computer Computer 8.9% $.46. Tablet Tablet 5% $.30. Mobile Phone Mobile Phone HOW THE MARKET HAS Responded SHARE OF TOTAL AD SPEND VS SHARE OF RESULTING CLICKS AD SPEND CLICKS Computer 86% 81% Tablet The DOUBLETAKE 9% MOMENT 10% Clicks from mobile phones outperform their share of ad spend by nearly double! Mobile Phone 5% 5% 9% Where Advertisers Should Focus CLICK-THROUGH-RATE BY MOBILE DEVICE Android 1.1% Reality Check MOBILE PHONE CONVERSION RATES iPhone STILL LAG BEHIND 1.7% THE AVERAGE: $$ 2.3% .87% Average iPod Touch conversion rate: 2.2% Mobile phone conversion rate: But ad speciulizutions muke a huge dibference: Зх-1 Mobile ads on Facebook have conversions 3x higher than the same ads on a desktop TOPTakeaways 2: E Specializing ads and conversion options by network is becoming even The mobile market is Best practices for growing with or without you. Swallow your pride & fear and get in the game! mobile conversion are still forming. As you get acclimated with mobile be cautious! The more important. Be sure to all of game is bases. Cover your constantly changing. Optimizing for just one network probably won't get you to where you want to be! Phesented by (* hanapin marketing From the creators of PPCHERO Sources: Kenshoo Q1 2013 Research, MoPub Q1 2013, Opera Mediaworks Q1 2013 Report, BLINQ Media Фо