Capture the Heart and Mind of the End-User [INFOGRAPHIC]

Capture the Heart & Mind of the End-User Capture her heart She needs to understand how you are relevant to her lifestyle. That will require you understanding what she's passionate about and what she believes in. Lifestyle Anticipate her needs The right user experience will facilitate her primary tasks by understanding her motivations, needs, and likely behavior. Behavior Support her journey Staying on top, in her mind, requires you to be there for her, throughout each phase of her journey. Develop a 360 strategy, that includes digital tactics for each phase. Discovery Conversion Loyalty Jonathan LupO @userexperience Beliefs Passions Needs Motivation Engagement Capture the Heart & Mind of the End-User Capture her heart She needs to understand how you are relevant to her lifestyle. That will require you understanding what she's passionate about and what she believes in. Lifestyle Anticipate her needs The right user experience will facilitate her primary tasks by understanding her motivations, needs, and likely behavior. Behavior Support her journey Staying on top, in her mind, requires you to be there for her, throughout each phase of her journey. Develop a 360 strategy, that includes digital tactics for each phase. Discovery Conversion Loyalty Jonathan LupO @userexperience Beliefs Passions Needs Motivation Engagement