Can Spam 101 - A Compliance Guide for Business

CAN SPAMA:: A COMPLIANCE GUIDE FOR BUSINESS A law that sets the rules for commercial email, establishes requirements for commercial messages, gives recipients the right to have you stop emailing them, and spells out tough penalties for violations. Don't use false or misleading header information 01 False Header Don't use deceptive subject lines (if you're using trickery to try and get your emails opened, it's probably NOT okay 02 Identify the message as an ad. Chances are, this is the one requirement that is slipping by. Simply a small line of text indicating that your message is an advertisement, how they were added to your list, the email address from which they subscribed, and possibly even the IP from which they subscribed (Several of our clients are doing this very well). 03 ADS Tell recipients where you are located. You must have a physical address in your 04 messages (РО Вохes are OK). Tell recipients how to opt out of future email. 05 EmailDelivered requires a single click unsubscribe link in all messages, so as long as you are following our requirement there, you are covered. DO NOT require users to re-enter the email address to opt-out. This has been proven to UNSUBSCRIBE LIST increase complaints exponentially. Honor opt-out 06 requests promptly. (See #4) UNSUBSCRIBE -- - --- ---- - Monitor what 0/ others are doing with your brand. EMAIL DELIVERED MANAGE MONITOR MONETIZE